Category: The Age of the Customer™ series
Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.
A soybean is a commodity and so is everything you sell. Jim Blasingame talks about practices that will prove your relevance and differentiate your small business from competitors in The Age of the Customer™.
Your future success depends upon building online customer communities. Jim Blasingame talks about online community-building practices and tools, including social media and website, plus the future of creating your own community platform.
Does your business's performance match your brand message? Suzanne Tulien joins Jim Blasingame to talk about the branding advantage of small business over big business in The Age of the Customer™.
Can your customers find information they need on your website? Rob Levin joins Jim Blasingame to talk about how to use website content to engage customers and remain relevant in The Age of the Customer™.
Do you know the keys to success at the "moment of relevance?" Jim Blasingame offers 3 factors that will help you successfully negotiate the moment of relevance with customers and prospects.
Does your online presence "fit the eye" of your prospects? Jim Blasingame talks about the moment of relevance when prospects see your online presence and decide whether it "fits their eye" before you even know they exist.
Your greatest fear should be irrelevance. Jim Blasingame talks about The Age of the Customer™ and the changes in the way you connect to customers as they seek new solutions, plus how to stay relevant.
Are you meeting your sales goals? Jim Blasingame talks about making sure your small business is moving away from Age of the Seller practices and in the direction of The Age of the Customer™ expectations.
The The Age of the Customer™ is affecting how you train and deploy a sales team? John Dini joins Jim Blasingame to discuss specific ways sales training and the sales effort has changed in The Age of the Customer™.
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