Category: The Age of the Customer™ series
Are you making the expectations journey with customers? Jim Blasingame reveals the journey of customer desires, from need to want to expect, and why you have to make this journey with them.
Can you make the transition from competitiveness to relevance? Rick Maurer joins Jim Blasingame to talk about why being competitive is no longer and advantage unless it's delivered with being relevant to customer expectations.
Are you delivering excellence to customers? Rick Maurer joins Jim Blasingame to report on how one company gave a clinic on how to anticipate the needs and expectations of its customers during a recent trip.
Word of mouth is more powerful than advertising. Jonah Berger joins Jim Blasingame to reveal that what other people say and do is more powerful and impactful to others than advertising, and how to harness this power in our businesses.
The way your business engages with customers has changed. Jay Mincks joins Jim Blasingame to reveal that there is a new normal with regard to how you get prospects to give you permission for an initial prospecting meeting.
The rules of prospecting have changed. Jim Blasingame reveals how prospecting rules have changed in the Age of the Customer, what those rules are and how to successfully practice them.
What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.
Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."
The 24-hour customer is armed with many new tools. Adrian Ott joins Jim Blasingame to reveal tips and best practices on how to stay relevant to roadrunner customers who have a new competitive expectation for businesses.
Why relevance is trumping competitiveness. Adrian Ott joins Jim Blasingame to talk about the expectations of the 24-hour customer and how to herd these stray cats to your advantage.
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