Category: Sales, Sales Management
How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.
Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.
What are customers looking for in this recession? Kim Castle talks with Jim Blasingame about how to strengthen your brand by being real and honest, and letting customers that you understand the challenges they're facing.
How much can small businesses learn from introverts in a recession? Pat Weber and Jim Blasingame discuss their thoughts on surviving the recession, including some of the characteristics of introverts.
What if someone told you that giving stuff away could help build your brand? Well, that's exactly what Karen Post told Jim Blasingame as they talked about some of the strategies you can use around free stuff.
For many small businesses, 2009 is going to be a challenging year. What are you going to do about it? Colleen Rickenbacher talks with Jim Blasingame how to plan for success, even in a recession.
What does a small business do to leverage the value of its brands during a recession? Tom Asacker joins Jim Blasingame to give some tips on small business branding in a challenging economic period.
Should your small business care what's happening on Twitter? Jeff Zbar and Jim Blasingame talk about some of the things to think about with regard to the social networking application, Twitter.
What if your marketing plan was laid out for you in advance? Ilise Benun joins Jim Blasingame to lay out the eight most important steps in your new marketing plan.
Small business owners should become cavemen during a recession. Networking expert Liz Lynch joins Jim Blasingame to talk about overcoming your reluctance to network and offers a number of networking tips.
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