Category: Sales, Sales Management
What will it take for your small business to survive the current economic crisis? Jim Blasingame talks about the Small Business Survival Attitude and the fundamentals that the Attitude are made up of.
Small businesses can't afford to go dark on their prospects and customers just because the economy is slow. Bob Bly and Jim Blasingame discuss how to maintain your marketing momentum through email marketing.
The best way to beat the competition is to not worry about them and spend more time thinking about your customers. Jim Champy talks with Jim Blasingame about how to make sure you're the competitor every9one is watching.
One-to-one marketing for small business should be incorporated into your marketing strategy, according to Carolyn Rhinebarger, as she talks with Jim Blasingame and offer some tips and best practices.
It's not enough for a small business to just have a website; it must be optimized so customers can find you on search engines. Jim Baldwin joins Jim Blasingame to explain how to get your website optimized.
Cash is KING! Profit is important, but Cash is KING! Phil Holland joins Jim Blasingame to talk about why in the next 12 months, the most important operating thought in your mind is Cash is King!
How do you know how far to go with customer demands? Mark Mayberry and Jim Blasingame talk about customer service levels that can push your operating envelope.
When should a small business think about a social media strategy and what should that look like? Jeff Zbar and Jim Blasingame talk about how to think about social media and how to develop a strategy.
How can small businesses maximize their capital and minimize their cash flow problems? Tom Markel talks with Jim Blasingame about how to look for cash and capital under every rock. bringing your computer.
What does marketing have to do with democracy? John Quelch talks with Jim Blasingame about why 21st century marketing should be more about customer relationships than what you want to sell.
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