Category: Sales, Sales Management
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
Can you adjust your elevator pitch for different audiences? Janet Christy joins Jim Blasingame to reveal why in the digital age, your elevator pitch must be able to adjust to different channels and audiences.
What does your elevator pitch sound like? Janet Christy joins Jim Blasingame to explain what an elevator pitch is, how to use it and how, after many years, it must evolve to fit into the digital age.
Storytelling: the oldest human characteristic is still powerful. Jim Blasingame uses the power of storytelling to reveal why the primordial trait of storytelling is more powerful than ever for small businesses in the digital age.
Price your products for relationships, not transactions. Mary Cantando joins Jim Blasingame to recommend a pricing strategy that will help you create long-term customer relationships, rather than just a transaction with customers.
How do you decide pricing of products and services? Mary Cantando joins Jim Blasingame to offer suggestions on how to make sure the pricing logic you use for products and services aligns with customer expectations as well as your own plans.
Are you using creative approaches to pricing to get more business? Mary Cantando joins Jim Blasingame to talk about how to apply the creative process to develop pricing strategies that are relevant to your customers, not just your plans.
What do you do with difficult customers? Brad Huisken joins Jim Blasingame to reveal successful tips and best practices on how to manage difficult and unhappy customers to make them happy and keeps their business.
If your sales revenue is down, there are only three reasons. Brad Huisken joins Jim Blasingame to reveal the only three reasons our sales revenue is down and how to identify which is the real problem.
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