Category: Online Communities - Social Media
Anything you post on social media sites is not private and is forever. Cliff Ennico joins Jim Blasingame to report on some of the dumb things people do on social media sites that get them into legal trouble.
Promoting a book has changed. A lot. Paula Lovell joins Jim Blasingame to reveal how promoting a book has changed in the past decade, including using guerilla marketing and social media techniques to get the word out.
Every smartphone owner should know what "smishing" is. Kathy Perry joins Jim Blasingame to reveal that "smishing" is when you're prompted on your smartphone by a malicious party to give them private information. Good companies don't do this.
Do you know what content curation is? Kathy Perry joins Jim Blasingame to define content curation, how to use it, how to not use it, and how it is like content aggregation .
Are you addicted to Facebook? How about Twitter? Jeff Zbar joins Jim Blasingame to talk about the tendency to get sucked into a social media addition, and how small business owners can make social media work for them.
Does your business have a digital voice? Jeff Zbar joins Jim Blasingame to explain that one of the relevance factors that customers are expecting is a digital voice from your small business offering expertise via blog posts, podcasts, videos, etc.
Are we more aggressive when we don't have to deal with someone face-to-face? Marie Dubuque joins Jim Blasingame to discuss whether our new digital communication tools have made us less sensitive when we talk to and about others.
Native marketing is not just for big business. Kirk Cheyfitz joins Jim Blasingame to reveal the basic concept of "native marketing" and how a small business can use it at the micro-level.
Do you know what a "brand newsroom" is? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of a "brand newsroom," how they work, how they can contribute to a brand and when they get themselves into trouble.
How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.
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