Category: Online Communities - Social Media
How can you achieve an effective and balanced marketing strategy on a small business budget? Alan Maites joins Jim Blasingame to talk about how to manage existing customer relationships and acquire new ones without spending a lot of money.
What did small businesses report in the Constant Contact 2010 SMB Outlook Survey? Gail Goodman joins Jim Blasingame with a report on the results of Constant Contact's recent small and medium business outlook survey, including how these companies feel about the recovery and using social media.
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
The Age of the Customer™ is producing an interesting small business irony. Jim Blasingame reveals the irony that even though small businesses should be the most effective for The Age of the Customer™, too many will not take advantage of this position. Jim also explains how to solve the problem.
How do you protect your business' reputation in the 21st century? Neal Creighton and Jim Blasingame discuss some of the ways that your brand can be impacted, negatively and positively, by the use of the Internet, social media sites and user generated content (UGC).
Revealing what he considers to be the 21st century small business "Silver Bullet," Jim Blasingame talks about why identifying, building, maintaining and servicing communities is a key competitive advantage every small businesses has.
There is a great marketplace evolution taking place: Marketing is morphing into connections. Jonathan Salem Baskin joins Jim Blasingame to talk about the evolutionary process the marketplace is experiencing as customer relationships rely less on marketing and more on connections.
How do you avoid the dangers of premature solicitation? Ivan Misner joins Jim Blasingame to talk about why premature solicitation, asking for a referral before you've earned the right, is a networking mistake.
Interactive is the future of customer service, according to Joseph Jaffe, as he joins Jim Blasingame to talk about some of the paradigms that are shifting away from 20th century marketing toward 21st century connection and communication with prospects and customers.
Why is micromanagement a style that doesn't work in the 21st century? Stephen Baum joins Jim Blasingame to identify why micromanagement doesn't fit the the current and future workplace, the pace of the economy or competitive realities.
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