Category: Marketing, Branding, Advertising
What happens to a small business if the bank they do business with fails the stress test? Dave Kansas joins Jim Blasingame to answer some questions about about the scary stuff going on in the banking industry.
How does a small business make the right marketing choices with so many options? Joy Gendusa joins Jim Blasingame to explain why cutting marketing budgets is not the way to survive in a recession, and she offers some tips and best practices on how to maximize your marketing budget.
Why will just having a website in the future not be enough? Anita Rosen joins Jim Blasingame to explain that your Internet presence will also have to include the ability to deliver your message on the various mobile platforms, and they discuss how that will happen.
Are you blending your brand strategy with your social media plan? Karen Post joins Jim Blasingame to explain why your brand must be an integral part of building customer communities online.
How to keep your nose to the survival grindstone and your eye on the opportunity horizon. Paul Casey and Jim Blasingame talk about managing for survival while planning for future success.
Build small business customer relationships that last? Scott Swedenburg explains how to follow your customers home with valuable offerings, with Jim Blasingame.
Is it crazy to think that a small business would actually fire a customer? What would cause this to be needed? Jeff Dobkin joins Jim Blasingame to explain what it looks like when you should fire a customer and they discuss some of the ways to do it.
Small business owners are realists when it comes to the economy, but still optimistic, according to a FedEx survey. Laurie Tucker joins Jim Blasingame to discuss the results of the FedEx Office's "Signs of the Times" national small business study, including the fact that, even in the face of a tough economy, most small businesses are optimistic about their future.
Can a retail small business thrive in this recession? Bob Negen says yes, and he talks with Jim Blasingame about some important tips and best practices on how to effectively market and run a retail business in a slow economy.
How is the craze of social media impacting email and other newer technologies, such as texting and instant messaging? Christina Cavanagh talks with Jim Blasingame about the best ways to blend email with connecting on social media communities and other communicating tools.
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