Category: Marketing, Branding, Advertising
How do we get our customers to be honest about who makes the buying decisions? Steven Gaffney joins Jim Blasingame with some valuable tips on how to do a better job of communicating with our customers and prospects.
What are some of the key small business marketing strategies for 2009? Jeff Dobkin joins Jim Blasingame to talk about some of the things small businesses can do to stay in front of prospects and customers in a recession.
What do customers want during a slow economy? Martin Lindstrom joins Jim Blasingame to say that small businesses should not discounting their brands, but rather find other ways to give customers a good deal.
Is it more important during a recession for a small business to communicate with prospects and customers in a recession? Alison Diboll joins Jim Blasingame to discuss this and to offer a communication strategies.
What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
For the past several years, Jim Blasingame has made annual predictions. But unlike many prognosticators, Jim returns at the end of the year to compare his predictions to reality. Listen as Jim reveals his 2008 predictions and his score.
What lessons can small business owners learn from the experiences of McDonalds? Paul Facella gives Jim Blasingame explains what made McDonalds great, including courage, leadership and team-building.
What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.
How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.
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