Category: Marketing, Branding, Advertising
Is there politics in the golf industry, and if so, how does it impact the business of golf? Jesse Ortiz joins Jim Blasingame to discuss the sport and the business of golf, including the "Tiger impact," the recessionary impact on golf, and of course, the "square groove" controversy.
How does a small business produce a return on investment with a social media strategy? John Dini and Jim Blasingame talk about the opportunities and challenges involved as a small business incorporates a social media strategy into its overall marketing plan.
What is the future of small business retail? Does the travails of big box retailers have to negatively impact Main Street small businesses? Darlene Quinn joins Jim Blasingame to reveal why the big boxes are on the ropes and they discuss how small companies can learn from those failing national brands.
Why are women the dominant force in the economy? Bridget Brennan tells Jim Blasingame that women are responsible for 80% of the consumer economy, and she explains why businesses need to pay attention to the the fact that women look at the world different than men.
Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build communities in a period that is being described as the "post-marketing" era.
How can we save Main Street small businesses? One at a time, according to Cinda Baxter who is back to talk with Jim Blasingame to talk about the progress of the 3/50 project she founded to raise awareness in communities of how critical small businesses are.
What will be the new "normal" for consumers in the future? Pam Danziger joins Jim Blasingame to discuss how consumers will behave during the recovery as well as how they will spend when the economy is out of the recession. They also discuss how consumers will feel about borrowing to buy in the future.
Do you have a book inside of you, but you don't know what to do with it? Jeff Dobkin and Jim Blasingame discuss their experiences as publishers of their own books, including new technologies that have changed the publishing industry.
Are you including video in your marketing - and social media - strategy? Jeff Zbar talks with Jim Blasingame about some technology that will simplify the process of creating and delivering high definition video in your marketing strategy.
How do you integrate a social media plan into your overall marketing strategy? Lois Geller joins Jim Blasingame with tips and best practices on becoming more savvy and effective with social media as an integrated part of your marketing strategy.
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