Category: Marketing, Branding, Advertising
Do you know how to hire an SEO consultant? Jim Blasingame reveals three major elements of search engine optimization that a prospective SEO consultant should prove they know before you hire them.
There are three key SEO factors to consider. Kathryn Sias joins Jim Blasingame to reveal how to manage your SEO strategy from the three perspectives of technical, financial and the politics of search engines.
Do you know how to maximize the SEO potential of your website? Kathryn Sias joins Jim Blasingame to talk about how to hire a search engine optimization (SEO) expert, and how to make sure your SEO strategy isn't hurting you with the search engines.
How mobile relevance trumps being competitive. Deltina Hay joins Jim Blasingame to reveal three priorities for achieving mobile site prominence, plus how customers use their smart phones to find and connect with your business.
Your future customers will find you on mobile devices. Deltina Hay joins Jim Blasingame to offer tips and best practices on why and how to get started developing a mobile Internet strategy, including whether you need an app or a mobile site.
Did you ever want to sell something on an infomercial? Collette Liantonio joins Jim Blasingame to explain how infomercials work and what is required to make it happen.
Do you wait for movies to get to cable before you see them? Edward Sylvan joins Jim Blasingame to report on a new normal for movie distribution, which is to release them in theaters and at home simultaneously.
Small businesses have a great local advantage. John Stanton joins Jim Blasingame to reveal some of the advantages small businesses have by being small and local, and how to make the most of these characteristics in marketing.
One bad hire can hurt your business culture. Dave Anderson joins Jim Blasingame to explain how to interview prospective employees to determine if they will fit in with the culture of your business.
How small businesses can do all kinds of data mining for their customers. Pat Sigmon joins Jim Blasingame to talk about how small businesses can use high tech and low tech data mining to stay relevant with customer expectations.
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