Category: Marketing, Branding, Advertising
Are you missing sales because you don't have a mobile strategy? Chuck Martin joins Jim Blasingame to talk about how millions of prospects are not available to any company that is not executing a mobile strategy.
Your website is becoming more of a distribution center and less of a destination. Chuck Martin joins Jim Blasingame to reveal the expectations customers have about receiving information from you with their mobile smartphone.
There are six ways your customers are being influenced by mobile computing. Chuck Martin joins Jim Blasingame to reveal how mobile computing is impacting the behavior and expectations of your customers.
Mike Ratchford joins Jim Blasingame to discuss marketing for small businesses by explaining that 20% of your customers are making 80% of your revenue and that you should market to those customers.
Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.
Can small business compete in a price-conscious environment? John Audette joins Jim Blasingame to reveal how small businesses can compete against the big boxes without joining the price war.
Did you know that fresh fish has no smell? Anders Millers joins Jim Blasingame to discuss the new Pike Place Fish Market cookbook with a real fishmonger, and how to cook fish, especially for people who say they don't like fish.
Don't avoid paradoxes, use them to your advantage. Kelle Olwyler joins Jim Blasingame to explain how paradoxical thinking can help you solve problems and improve working relationships.
Take a lesson from successful customer-focused companies. Chuck Wall joins Jim Blasingame to report on how highly successful companies got that way by how they talk with and respond to customers.
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