Category: Marketing, Branding, Advertising
Do big corporations know too much about your small business? Alan Maites joins Jim Blasingame to reveal some of the ways big business collects and aggregates information about small businesses and uses it for marketing purposes.
Is anyone blogging about your business? Lois Geller joins Jim Blasingame to reveal that small businesses that have someone blogging about things customers can use get more business than those who don't, plus what your blog could look like.
Is your Main Street business optimized for local search? Jon Wuebben joins Jim Blasingame to reveal what you have to do to make sure customers find your small business when they do a local search for what you sell.
What kind of content do search engines like? Jon Wuebben joins Jim Blasingame to talk about how to create content that create the best ranking by search engines, plus how often to post content.
What is the relationship between search engine optimization and content creation? Jon Wuebben joins Jim Blasingame to reveal how to grow your business by maximizing the relationship between content and SEO (search engine optimization).
Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.
Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.
Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.
Are you having trouble coming up with what your business's videos should be about? Bob Bly joins Jim Blasingame to recommend several ideas on how to script, produce and present online videos about your business to prospects and customers..
Did you know your customers like to watch online video? Bob Bly joins Jim Blasingame to talk about the attraction prospects and customers have to video on websites and how you can get started with your online video strategy.
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