Category: Marketing, Branding, Advertising
Does your team understand your business' brand story? Richard Hooker joins Jim Blasingame to talk about how to create, document and train your team on how to tell your brand story to customers.
How analytical is your online strategy? Philippa Gamse joins Jim Blasingame to encourage small businesses to become more analytical when measuring the performance of their online strategy.
Have businesses adopted the Internet as well as they could have? Philippa Gamse joins Jim Blasingame to report that businesses have made great strides in adoption online resources and tools, but are still way behind where they could be.
How do you qualify business prospects? Jeff Zbar joins Jim Blasingame to talk about the advantages of using LinkedIn as a prospecting tool when you need to find out about and/or connect with business decision-makers.
Social media may not be your silver bullet, but it should be one of your tools. Jeff Zbar joins Jim Blasingame to encourage small business owners to get started developing a social media strategy as a long-term marketing plan.
How is your brand enduring in the authentic era? Doug Levy joins Jim Blasingame to reveal what companies have to do to create and maintain a sustainable brand as customer expectations demand more transparency.
Are you frustrated because your marketing strategy isn't working? Doug Levy joins Jim Blasingame to reveal that customer expectations have produced the "Authentic Era" of marketing, where what you say has be be supported by what you do.
Get someone to help you with your social media strategy. Ed Abel joins Jim Blasingame to recommend hiring professional and young employees to help you develop and execute a social media strategy that compliments your traditional practices.
You don't have to perform unnatural acts to adjust to the new marketing resources. Ed Abel joins Jim Blasingame to reveal how to keep all of the new marketing and social media options in perspective with your existing practices.
Are you feeling overwhelmed by all the new marketing options today? Ed Abel joins Jim Blasingame to help put all of the marketing and social media options into perspective so you can make decisions that produce results for you.
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