Category: Marketing, Branding, Advertising
There is a formula to getting market exposure. Jane Pollak joins Jim Blasingame to reveal the four elements of the formula she devised to get great exposure, including persistence and networking.
There are reasons why things catch on. Jonah Berger joins Jim Blasingame to reveal the six principles that drive contagious influence and behavior, including triggers and stories.
Word of mouth is more powerful than advertising. Jonah Berger joins Jim Blasingame to reveal that what other people say and do is more powerful and impactful to others than advertising, and how to harness this power in our businesses.
Do you have a mobile strategy? Shelly Palmer joins Jim Blasingame to how to connect with more customers by creating and executing a mobile strategy.
What can small business learn about Facebook marketing from big companies? Anita Rosen joins Jim Blasingame to recommend that small businesses observe how big companies pursue relationships and build communities on Facebook.
Does your Facebook strategy align with the likely prospects? Anita Rosen joins Jim Blasingame to explain why a business's Facebook strategy should be aimed at consumers, not businesses.
Each generation of prospects has its own marketing expectations. Olalah Njenga joins Jim Blasingame to reveal how each of the generations of prospects in the marketplace has its own set of expectations.
Why is marketing to Millennials different than marketing to Generation X? Olalah Njenga joins Jim Blasingame to reveal the sometimes subtle differences of marketing to the different generations, even between Gen Y and Gen X.
Do you know what motivates any particular customer? Thomas La Vecchia joins Jim Blasingame to reveal the four elements of his "X-Factor" approach to connecting with customers, including people, products, processes and price.
Be proactive with marketing plans as the economy softens. Steve Martin joins Jim Blasingame to discuss things you can do to hold on to customers, even if they cut their budgets.
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