Category: Marketing, Branding, Advertising
How deep are you going into Google Analytics? Philippa Gamse joins Jim Blasingame to encourage you to dig deeper into the information available from Google Analytics, plus whether you should hire someone to help you with this.
There is a lot you can learn about your online traffic besides number of visitors. Philippa Gamse joins Jim Blasingame to reveal how to sign up for Google Analytics, plus some of the different information elements that are available.
A SCORE volunteer relates client expectations and reality of social media. Steve martin joins Jim Blasingame to share his experiences with small business clients who are trying to create a successful social media strategy.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Are you tracking your online traffic? Philippa Gamse joins Jim Blasingame to discuss using segments in Google Analytics to breakdown online traffic to your website so you can make better decisions.
Drew Williams joins Jim Blasingame to discuss how to get capital for your start up, plus he explains that you have to spend less than you earn to have a successful business.
Drew Williams joins Jim Blasingame to explain that growing a business requires capital, plus no matter your business you must be a marketer.
How is your social media strategy working? Jim Blasingame reports on how small businesses are doing with their social media strategy, specifically that two-thirds of those polled are successful or expect to be successful.
Why is social media so difficult for small businesses? Anita Rosen joins Jim Blasingame to talk about some of the reasons marketing with social media is not easy for small businesses, and offers some tips and best practices.
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