Category: Marketing, Branding, Advertising
Do you know the difference between Facebook and LinkedIn? Jeff Zbar joins Jim Blasingame to reveal how businesses should determine when to use Facebook and when to use LinkedIn.
Do you know the social media rules of selling?Jeff Zbar joins Jim Blasingame to reveal how the rules of selling in social media are different from the traditional marketplace, and how to sell in online communities without acting like it.
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
What do you believe? Tom Asacker joins Jim Blasingame with his new book, The Business of Belief, to reveal the power of what we believe, what informs our beliefs and how we establish our belief system.
Branding has now gone virtual. Catherine Kaputa joins Jim Blasingame to reveal the concept of a virtual brand, how to build one, for yourself and your business, and how to convert a virtual brand into opportunity.
What does your personal brand look like? Catherine Kaputa joins Jim Blasingame to talk about the idea of a personal brand, why you should have one, how to get one, and even when you need to get rid of it.
How can values set your business apart? Bob Negen joins Jim Blasingame to reveal how to combine delivering value to customers along with examples of your values can create a memorable customer experience.
What are you doing to set your business apart from others? Bob Negen joins Jim Blasingame to talk about ways you can set your business apart by doing little things that create a memorable customer experience.
Is word of mouth working for you or against you? Richard Hooker joins Jim Blasingame to reveal the power of word of mouth by your customers and how easy it is to make sure comments about you are the good kind.
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