Category: Marketing, Branding, Advertising
Anita Rosen joins Jim Blasingame to explain that new technologies available to business owners to grow their businesses, such as Facebook and Twitter, do not negate the old ways of doing business.
Are your values and beliefs out front as you go to market? Tom Markel joins Jim Blasingame to reveal plans to incorporate his religious faith commitment into the marketing of his new start-up.
Are you tracking the profitability of your marketing plan? Ruth King joins Jim Blasingame to reveal tips and best practices on how to evaluate your marketing for profitability, including differentiating from traditional and digital.
That's right, there are scams on Facebook. Kathy Perry joins Jim Blasingame to reveal what some of the scams on Facebook look like, how they work and how to avoid them.
Does your business's execution match your image? Pam Danziger joins Jim Blasingame to report on how one family owned business executed in a modern way, but their image didn't reflect that, and how they fixed it.
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
A SCORE volunteer relates client expectations and reality of social media. Steve martin joins Jim Blasingame to share his experiences with small business clients who are trying to create a successful social media strategy.
Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.
Get ready for a one-a-day marketing plan? Ilise Benun joins Jim Blasingame to recommend a multi-faceted marketing plan that you execute a different element of each day, like a one-a-day vitamin.
Listen to this entrepreneur talk about his success with a simple website. Paul Lester joins Jim Blasingame to reveal how his small business has benefited from having a simple website.
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