Category: Marketing, Branding, Advertising
Stay relevant with customers by delivering information to them. Brett Clay joins Jim Blasingame with tips on how small businesses stay relevant to customers by creating and delivering online content, including your own and that of others.
In today’s marketplace, you don’t find customers, they find you. Brett Clay joins Jim Blasingame to discuss how the Internet has changed customer expectations and how to serve them with content we distribute to them.
Are you marketing to new employees? Rob Levin joins Jim Blasingame to talk about how to execute a marketing plan that attracts a higher quality of employee prospect.
What is the best business model for offering online content? Cliff Ennico joins Jim Blasingame to talk about two different ways to monetize online content, free or fee, and how to decide which is best for you.
What are the The elements of customer relevance? Tom Anastasi joins Jim Blasingame to reveal some of the things to deliver when addressing the shift in competitiveness to being relevant to customers.
How is the concept of competitive advantage changing? Tom Anastasi joins Jim Blasingame to reveal how many new forces are shifting the definition of competitive advantage from things like price to customer relevance.
A new company to help you with your social media strategy. Tim Berry joins Jim Blasingame to talk about a new company that was created to help small business owners create and execute a social media strategy.
Finding someone to help you with your social media. Tim Berry joins Jim Blasingame to encourage small business owners to accept that they might not have time to conduct social media activity and to find or hire someone to help.
How media value is acquired these days. Tim Berry joins Jim Blasingame to talk about how acquiring media value has evolved over the past 20 years with the advent of the Internet and social media.
Every small business has to publish. Ramon Ray joins Jim Blasingame to report why and how small businesses should create and publish information online to maintain current customers and acquire new ones.
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