Category: Marketing, Branding, Advertising
One of the keys to branding success is to create brand authenticity, and Kim talks with Jim about how to make your branding efforts and messages authentic.
What is your business' BIG IDEA? Do you have one? Bill joins Jim to talk about how to realize that your big idea is your own brand. This could turn your business around -- don't miss it.
Now that you have a brand -- you do have a brand, don't you -- Tom talks with Jim about how to communicate that brand to the 21st century customer.
You've heard about Web 2.0, well Jorian Clarke talks with Jim Blasingame about Web 3.0 and explains how small businesses can use it right now to reach and serve customers better during an interview on the small business radio program, The Small Business Advocate Show.
You know about branding, but do you know how to do it on the Web? Jane and Jean join Jim to talk about how to put our best brand foot forward online.
Would you like to make money while you sleep? Bob joins Jim to talk about how to have an online marketing business, and keep your day job until you get it going.
If something unfortunate happened with your business and it became public knowledge, what would be your response to the press, to the public? Randi joins Jim to talk about how to be prepared for such an event -- which does happen to small businesses, too.
Marketing is one of the most important management fundamentals and one of the areas that small businesses need to work on, and Jan and Jim talk about how to start small and grow into a professional management strategy.
Small businesses should pay more attention to the generational and demographic forces, and Ken and Jim talk about some of the issues that will encourage and help you incorporate this discipline in your own marketing strategy.
What's the difference between a business' brand and it's owner's personal brand? How is a small business brand different from big business? Listen as Catherine and Jim talk about these topics and provide answers that will help you.
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