Category: Marketing, Branding, Advertising
How would you like to do a more professional job of marketing your small business? Rosabel talks with Jim about how to create the right kind of marketing mix and do it within your budget.
Don't have a failure to communicate in your ad copy. Sean talks with Jim about some ways to word your ad and marketing communication so that it sounds more like regular people talk, instead of manipulative jargon.
How do you know if your advertising strategy is working? Lois tells Jim you have to test your strategy by having two different approaches and then determining which one "pulls" the best response from prospects.
How are consumers going to behave this holiday season? Pam talks with Jim about what she sees over the horizon for consumer spending and it's a mixed bag.
What do you need to know about the youngest generation? Ken joins Jim to talk about what the future holds as Generation Y, the youngest generation, comes into the marketplace.
What do networking, expectation and words have in common? Jean and Jane join Jim to talk about this question and help you find the answer and more success in your small business.
Do you know what viral marketing is? Jori Clarke talks with Jim Blasingame about what viral marketing is, why you should want it and how to get it for your Web site on the small business radio program, The Small Business Advocate Show.
What is the absolute worst marketing mistake small business owners make? Michael and Jim discuss this and explain how to stop doing it.
Is the lack of marketing results for your small business frustrating you? Ilise talks with Jim about this frustration and her ideas on how to turn those feelings into performance.
Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.
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