Category: Marketing, Branding, Advertising
Is international branding for small business different from domestic branding? Jane and Jean talk with Jim about what you should do to build a brand internationally.
How does a small business conduct marketing with a small budget? John talks with Jim about how this can be done successfully.
Why isn't marketing your small business intuitive? Bob has the answer and he tells Jim how small businesses can make marketing a lot easier than it seems.
Do you know how to think about your customer profile mix? Fred and Jim talk about how to think about going after big customers and small ones.
Want to know about how to be more successful in marketing your small business? Listen to Dave as he talks with Jim about how to be more scientific in your marketing effort.
How would you like to do a more professional job of marketing your small business? Rosabel talks with Jim about how to create the right kind of marketing mix and do it within your budget.
Don't have a failure to communicate in your ad copy. Sean talks with Jim about some ways to word your ad and marketing communication so that it sounds more like regular people talk, instead of manipulative jargon.
How do you know if your advertising strategy is working? Lois tells Jim you have to test your strategy by having two different approaches and then determining which one "pulls" the best response from prospects.
How are consumers going to behave this holiday season? Pam talks with Jim about what she sees over the horizon for consumer spending and it's a mixed bag.
What do you need to know about the youngest generation? Ken joins Jim to talk about what the future holds as Generation Y, the youngest generation, comes into the marketplace.
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