Category: Marketing, Branding, Advertising
Marketing is one of the most important management fundamentals and one of the areas that small businesses need to work on, and Jan and Jim talk about how to start small and grow into a professional management strategy.
Small businesses should pay more attention to the generational and demographic forces, and Ken and Jim talk about some of the issues that will encourage and help you incorporate this discipline in your own marketing strategy.
What's the difference between a business' brand and it's owner's personal brand? How is a small business brand different from big business? Listen as Catherine and Jim talk about these topics and provide answers that will help you.
Online video is all the rage, but could it be a marketing tool for your small business? Listen as Ken talks with Jim about some ideas on how you can used video as part of your marketing strategy.
Creativity may be the most valuable skill you have and yet the most unused. Fred talks with Jim about how to use your creativity the the maximum, and how that can turn into a return on investment.
What do you know about your customers and the relationship you have with them? Scott talks with Jim about the importance of knowing this information and how to acquire it.
Jim and Tom discuss how to leverage your brand to your advantage, including phenomenal customer service.
PR is part of the marketing low-hanging fruit small businesses can take advantage of, and Lauren talks with Jim about how to accomplish that.
Email marketing is still a great small business tool, and Ryan joins Jim to talk about why, and how to do it successfully.
Just because you have a good idea doesn't mean it will work out, and David and Michael talk with Jim about how to make sure you ideas have the maximum opportunity to be successful.
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