Category: Marketing, Branding, Advertising
Did know that Mother's Day is the second largest national holiday for retail? Gail Goodman joins Jim Blasingame to talk about her company's recent survey on what businesses are planning to prepare for Mother's Day shopping. They also talk about email marketing as a valuable 21st century best practice.
Are you maximizing your marketing potential this year? Carolyn Rhinebarger joins Jim Blasingame to talk about the importance of marketing in a slow economy, and some ideas about how to maximize your marketing plan without spending a lot of money.
Words matter, especially when your talking to your prospects and customers. Steve Cone talks with Jim Blasingame about how to use words effectively to tell your brand story, especially in your tag line and brand promise.
Are you using video on your website? Jeff Zbar talks with Jim Blasingame about why you should consider using video as part of your marketing and customer care strategy, and how to do it on the radio program The Small Business Advocate Show
Are you using email marketing to love up your customers? John Arnold joins Jim Blasingame to talk about the power of email marketing, and how to integrate it into your overall market strategy, including who to send to, what to send and when to send.
Are you broadcasting your marketing message, or are you using a laser? Christopher Vollmer talks with Jim Blasingame about some of the important 21st century marketing and advertising perspectives and tools that will help you reach your audience more effectively and efficiently.
Diane Kuehn joins Jim Blasingame with Jo Smith at the Raleigh Chamber Expo to discuss the benefits of being a member of the Chamber of Commerce. Then Diane and Jim discuss e-commerce, SEO, and how to reach your prospects by email.
Are you living paycheck to paycheck? Jim Donovan talks with Jim Blasingame about some things you can do to increase your annual income while keeping your job.
What's the difference between the various online networking sites? Mari Smith talks with Jim Blasingame about how to distinguish between the various social networking sites, especially with regard to business people.
How do you build a recession-proof brand? Kim Castle talks with Jim Blasingame about some of the things you can do to strengthen your brand strategy so that you actually thrive during a challenging economy.
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