Category: Marketing, Branding, Advertising
What's the future of advertising and marketing? Kirk Cheyfitz talks with Jim Blasingame about 21st century marketing and what it takes to connect with customers these days. He also talks with Jim about the good, the bad and the ugly of growing a business to enterprise level.
The world's population is growing, but is the growth happening in the right places? Ken Gronbach talks with Jim Blasingame about some global demographic facts that will have a direct impact on your business in the future.
What are some of the critical errors small businesses should avoid? Alison Diboll talks with Jim Blasingame about three key mistakes that should not be made if you want to remain in business.
What should your small business marketing plan look like? John Jantsch and Jim Blasingame share ideas on how to develop a marketing plan, what should be included and how to execute your plan. They also talk about the importance of making sure there is a connection between marketing and the sales effort.
Are you maximizing the online potential of your business. Carolyn Rhinebarger joins Jim Blasingame to continue the series on the last four of eight online marketing tips. To pick up all eight, listen to this interview and the previous one Jim conducted with Carolyn.
Are you aware of all the free business stuff that's available on the Internet? Ken Leebow talks with Jim Blasingame about the vast array of valuable business tools and resources that you can take advantage of.
What can small businesses learn from big businesses about marketing? Alan Maites helps some of the largest businesses in the world with their marketing and he talks with Jim Blasingame about how small business can take a lesson from the big guys, especially those things that cost little but deliver a high return.
What's the best way to efficiently market your business in a slow economy? Eric Groves talks with Jim Blasingame about some key tips on email marketing.
Want to know how your small business can thrive during and economic downturn? Fred Senn talks with Jim Blasingame about focusing on the fundamentals, including making sure your people are engaged, and how to make that happen.
Are you missing public relations (PR) opportunities for your small business? Al Martin talks with Jim Blasingame about how to identify PR opportunities and how to get them distributed to the right media.
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