Category: Marketing, Branding, Advertising
How are consumers going to behave this holiday season? Pam talks with Jim about what she sees over the horizon for consumer spending and it's a mixed bag.
What do you need to know about the youngest generation? Ken joins Jim to talk about what the future holds as Generation Y, the youngest generation, comes into the marketplace.
What do networking, expectation and words have in common? Jean and Jane join Jim to talk about this question and help you find the answer and more success in your small business.
Do you know what viral marketing is? Jori Clarke talks with Jim Blasingame about what viral marketing is, why you should want it and how to get it for your Web site on the small business radio program, The Small Business Advocate Show.
What is the absolute worst marketing mistake small business owners make? Michael and Jim discuss this and explain how to stop doing it.
Is the lack of marketing results for your small business frustrating you? Ilise talks with Jim about this frustration and her ideas on how to turn those feelings into performance.
Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.
What do small business owners need to know about marketing to Generation Y (teenagers and younger)? Plenty, according to Glenn, who joins Jim to talk about why we should be marketing to these kids, and how to do it.
The words we use in our branding message matter and Jean talks with Jim about how to develop branding words that match the service we provide.
How much does it cost to treat customers like friends? Scott talks with Jim about the answer to this question and the benefits of getting the right answer.
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