Category: Marketing, Branding, Advertising
Jay Mincks joins Jim Blasingame to discuss why you must constantly scrutinize every aspect of your business to stay competitive, including your brand.
What are the new 21st century customer expectations? Ranjith Kumaran joins Jim Blasingame to discuss lessons learned from starting and growing his business, especially in online marketing and customer service.
What are you doing to encourage customer loyalty? Ranjith Kumaran joins Jim Blasingame to discuss the success of customer loyalty programs and the innovative programs available for small businesses.
If you don’t know how to take advantage of cloud technology, get help from an intern. Jeff Zbar joins Jim Blasingame to discuss how to take advantage of cloud technology and tools for small businesses by utilizing college interns.
There is no bad marketing, only some programs that work better than others. Jeff Zbar joins Jims Blasingame to discuss free and inexpensive online marketing ideas, including social media, blogs and SEO keywords.
How much do customers care whether your business exists? Tim Berry joins Jim Blasingame to reveal why it's important that you can explain the strategic story of why customers benefit from the existence of your business.
Here is one of the three strategy stories you need to be able to tell. Tim Berry joins Jim Blasingame to reveal why the "buying event" story is one that you must be able to tell if you expect to succeed.
How big a deal in marketing is being helpful? Alan Maites joins Jim Blasingame to reveal the being helpful to customers is the best way to go viral in the marketplace.
Customers want to do business with companies that connect with them. Alan Maites joins Jim Blasingame to discuss why small businesses have a competitive advantage when it comes to connecting with customers.
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.
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