Category: Marketing, Branding, Advertising
Don't be afraid to put agreements in writing. Janet Christy joins Jim Blasingame to talk about why any agreement you have with someone else should be documented, even if just to help your memory. Plus why we must follow-up and follow through.
“Follow me home.” Jim Heising joins Jim Blasingame to consider the future of apps, not only on mobile devices, but also on your desktop, television, even refrigerator, all as part of what Jim B calls The Age of the Customer™.
Are you ready for the impact apps will have on your business? Jim Heising joins Jim Blasingame to discuss why mobile apps are increasingly the way customers want to connect with your small business and how you can get ready for this.
What will product development be like in The Age of the Customer™? Leslie Kossoff joins Jim Blasingame to talk about how to determine if your product is aligned with what customers want today and in the future.
It's all about the customer, not your small business. Leslie Kossoff joins Jim Blasingame to reveal why every business owner has to ask what we do now and how well does that align with what customers want now.
Your presentation is NOT about you. Diane DiResta joins Jim Blasingame to remind you that your presentation is about the person your connecting with, not about you - get over yourself and focus on the customer.
Do ALL of your presentations serve you well? Diane DiResta joins Jim Blasingame to reveal that every connection you make with customers is a presentation, whether a voice mail, email, business card or proposal. Take the time and effort to get it right.
How much interactive marketing will you accept? Jack Uldrich joins Jim Blasingame with a prediction that interactive billboards will profile consumers as they enter stores and assist them as they shop, but will this help or intrude?
How is small business branding changing in the second decade of the 21st century? Karen Post joins Jim Blasingame to discuss the impact 21st century customers are having on how your brand is being defined.
Do you need to offer warranties and guarantees? Bob Negen joins Jim Blasingame to talk about the value of a warranty/guarantee strategy, why customers like them and how they may change in the next decade.
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