Category: Marketing, Branding, Advertising
What are the keys to successful small business marketing in the digital age? Rick Mathieson joins Jim Blasingame with tips and best practices that will help your small business execute a successful digital marketing strategy.
How does a small business maximize its "special sauce"? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses should recognize that their "special sauce" is in the fact that what they do is not for everyone, just those who want that "sauce," and to be sure to charge enough for it.
Are you maximizing the "special sauce" of your small business? Sarah Petty joins Jim Blasingame to talk about how to maintain a boutique business mindset regardless of how big your business is.
Why will small business continue to become a growing demographic? Ken Gronbach joins Jim Blasingame to talk about the future of small business as a demographic and as an increasingly powerful force in the marketplace and potentially in politics.
The Age of the Customer™ is producing an interesting small business irony. Jim Blasingame reveals the irony that even though small businesses should be the most effective for The Age of the Customer™, too many will not take advantage of this position. Jim also explains how to solve the problem.
Why is "micro-script" brand messaging so powerful? Bill Schley joins Jim Blasingame to reveal why micro-script messaging is the way to get attention for your brands in a cluttered marketplace.
How do you protect your business' reputation in the 21st century? Neal Creighton and Jim Blasingame discuss some of the ways that your brand can be impacted, negatively and positively, by the use of the Internet, social media sites and user generated content (UGC).
There are three parallel universes that small business must operate in, according to Jim Blasingame, as he reveals these three universes and offers insight into what you must do to successfully operate in them.
What is the future of small business retail? Do the travails of big box retailers have to negatively impact Main Street small businesses? Darlene Quinn joins Jim Blasingame to reveal why the big boxes are on the ropes and they discuss how small companies can learn from those failing national brands.
Are you having trouble straddling the divide between the traditional marketplace and your online strategy? Jorian Clarke and Jim Blasingame talk about specific tips to help you close the gap between your Main Street business and the online world.
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