Category: Marketing, Branding, Advertising
There is a connection between values and luxury buyers. Pam Danziger joins Jim Blasingame to talk about why values are important to luxury buyers and how small businesses have an advantage when it comes to this segment.
What is the new normal for luxury buyers? Pam Danziger joins Jim Blasingame to discuss how luxury buyers have changed and why demographic shifts are creating a new normal that will last for a generation.
How motivated are affluent consumers to spend? Pam Danziger joins Jim Blasingame to discuss some of the new attitudes among the affluent about how they spend their money.
Do you know the keys to success at the "moment of relevance?" Jim Blasingame offers 3 factors that will help you successfully negotiate the moment of relevance with customers and prospects.
Does your online presence "fit the eye" of your prospects? Jim Blasingame talks about the moment of relevance when prospects see your online presence and decide whether it "fits their eye" before you even know they exist.
The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.
The purpose of a brand is to create a strong connection with customers. Jonathan Salem Baskin joins Jim Blasingame to discuss how technology is helping to raise the value of authenticity in the marketplace, which is good news for small business.
The power of the Internet for small business is in local search. Russell Rothstein joins Jim Blasingame to discuss some of the critical steps to make sure your small business is taking advantage of the increasingly powerful local search online.
If you’re not online, you’ll fail the moment of relevance. Russell Rothstein joins Jim Blasingame to talk about how customers are increasingly deciding who to do business with based on their online presence. Jim calls this the "Moment of relevance."
How many places can you and your company be found online? Russell Rothstein joins Jim Blasingame to reveal why your information, products, ideas, etc., must be available to online searches, or you will become irrelevant.
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