Category: Marketing, Branding, Advertising
How do you protect your business' reputation in the 21st century? Neal Creighton and Jim Blasingame discuss some of the ways that your brand can be impacted, negatively and positively, by the use of the Internet, social media sites and user generated content (UGC).
There are three parallel universes that small business must operate in, according to Jim Blasingame, as he reveals these three universes and offers insight into what you must do to successfully operate in them.
What is the future of small business retail? Do the travails of big box retailers have to negatively impact Main Street small businesses? Darlene Quinn joins Jim Blasingame to reveal why the big boxes are on the ropes and they discuss how small companies can learn from those failing national brands.
Are you having trouble straddling the divide between the traditional marketplace and your online strategy? Jorian Clarke and Jim Blasingame talk about specific tips to help you close the gap between your Main Street business and the online world.
How can you compel customers to do business with you? Tom Asacker joins Jim Blasingame to talk about how your attitude about your business and behavior around customers is part of your brand impression and what compels customers to do business with you - or not.
There is a great marketplace evolution taking place: Marketing is morphing into connections. Jonathan Salem Baskin joins Jim Blasingame to talk about the evolutionary process the marketplace is experiencing as customer relationships rely less on marketing and more on connections.
Do you know what "green washing" means? Allison Diboll reports with Jim Blasingame that this term once meant you were a proponent of energy conservation. But now it has evolved to identify organizations that may talk about conservation, but their behavior doesn't match the marketing message.
What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.
Cinda Baxter joins Jim Blasingame to report on what the 3/50 Project is, how it's saving Main Street one small business at a time, what you can do to help, and the next phase of this grass roots phenomenon.
Going "green" is good for your small business, according to Alison Diboll, as she discusses with Jim Blasingame why the green movement is not only the right thing to do, but it's also good business. Jim also explains why you can be against climate change legislation and still be in favor of the green movement.
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