Category: Marketing, Branding, Advertising
How can you avoid becoming irrelevant in the Age of the Customer? Jim Blasingame talks about specific things small businesses must do to connect with customers successfully in The Age of the Customer™.
Customers are now in control. Jim Blasingame reveals that the Age of the Seller is succumbing to The Age of the Customer™ and what small businesses have to do to avoid becoming irrelevant in the new Age.
How many customers do you need in a year's time? Pam Danziger joins Jim Blasingame to talk about focusing on customers who want more than just price and are willing to pay for the extra service that saves them time and delivers peace of mind.
Are you ready to compete for the affluent customer? Pam Danziger joins Jim Blasingame to discuss the status of the luxury shopper and what small businesses should do to attract and serve this type of consumer.
It’s not your customer’s job to think about you. Sarah Petty joins Jim Blasingame to discuss the importance of a creating and maintaining a customer database to keep your sales pipeline full, month after month.
Marketing should drive sales to the top line so you can drop profit to the bottom line. Ed Abel joins Jim Blasingame to discuss why your marketing plan should build credibility with prospects by showing up in many areas of the marketplace.
Do you know where your customers are hanging out? Ed Abel joins Jim Blasingame to discuss why customers are now behaving more like the communities where they hang out and less like classic demographics.
Do you know who your ideal customers are? Ed Abel joins Jim Blasingame to discuss how small businesses have to focus marketing on prospects that fit their customer profile instead of the broad marketing practices of big business.
Are you achieving maximum marketing exposure for your business? Kathy Perry joins Jim Blasingame to offers tips on increasing exposure for your small business by using social media platforms to post events, press releases and other activity prospects want to know about you.
Should you produce a values video for your website? Ruth Sherman joins Jim Blasingame offers tips to produce online videos that both instruct and help prospects understand the values of your business.
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