Category: Marketing, Branding, Advertising
Where is the Main Street marketplace going? Norm Brodsky joins Jim Blasingame to talk about some of the issues your Main Street business must address in order to adapt to the fast-paced changes imposed by technology and the Internet.
How can a guarantee lead to higher prices and margins? Peter Meyer joins Jim Blasingame to offer tips on how to use a guarantee program to increase sales revenue, unit prices and therefore, higher gross margins.
Don’t underestimate the impact of the human touch. Peter Meyer joins Jim Blasingame to remind us that, as John Naisbitt predicted, more high-tech begets more high-touch - people still prefer to buy from people.
How can you better prepare to sell your prospects? Janet Christy joins Jim Blasingame to deliver ideas on how your small business can do a better job of getting in front of customers and sell them when you get there.
Do you know how to do business with your prospects? Janet Christy joins Jim Blasingame to offer marketing tips, including the importance of researching how to do business with your prospects and doing it their way.
Have customers exchanged value for VALUES? Pam Danziger joins Jim Blasingame to propose that small businesses should expand their approach to delivering value to include appealing to their customers' values.
Focus social media efforts on where your customers are. Kathy Perry joins Jim Blasingame to talk about how to ask customers where they're hanging out, join them and then ask them to migrate over to the communities you're leading.
How do you make social media work for your small business? Kathy Perry joins Jim Blasingame to discuss how to reduce the social media difficulty factor for small business, including two social media best practices.
The marketplace has changed, did you notice? Jim Blasingame talks about how different the 2nd decade of the 21st century is and is going to be from the last decade and offers ideas on how to manage your business in this new environment.
What is the future of search engine optimization? Adam Audette joins Jim Blasingame to reveal the next level for SEO is local, social and mobile, plus how you can take advantage of the new Google priorities and tools.
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