Category: Marketing, Branding, Advertising
How difficult is it for prospects to find your business online? Anita Rosen joins Jim Blasingame to discuss why every small business must have a website, even if it's just a simple one that shows who you are, what you sell and how to contact you.
What does it take to turn challenges into opportunities? Greg Reid joins Jim Blasingame to talk about how to know when to make adjustments in the way you connect with and serve customers.
Has your value proposition changed in the past two years? Peter Meyer joins Jim Blasingame to recommend how to find out if changes in customer behavior have caused the way you do business today to be less competitive.
How are affluent consumers handling the current economic conditions? Pam Danziger joins Jim Blasingame to talk about her research that shows the wealthy consumer is still not spending as they were a few years ago and why this is the case.
Are holidays the most important time for your small business? Pam Danziger joins Jim Blasingame to talk about how small businesses can maximize sales during the holiday season, as well as year round by targeting your idea customers, delivering value and not getting into a price war you can't win.
Who are the real winners of a professional golf tournament? Jay Mincks joins Jim Blasingame to discuss the 2010 Administaff Small Business Classic and over $5 million has been raised for charities. Plus a tribute to Arnold Palmer.
Do you know what your female customers want? Tracy Chapman joins Jim Blasingame to discuss the differences in the buying thought processes of women and men – men believe they deserve nice things, while women want to feel like they are getting something extra.
Do women travelers want more than men? Tracy Chapman joins Jim Blasingame to discuss adjustments the travel industry has made in its offerings to female travelers, which they now recognize is different from what men expect.
How do small business owners find the right mix between traditional advertising and the new stuff? Robert Bly joins Jim Blasingame to offer advertising tips by targeting your market, looking at competition, and testing small.
How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.
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