Category: Marketing, Branding, Advertising
Authenticity and transparency are winners. Jim Ballard joins Jim Blasingame to discuss how to create a marketing plan that will connect with customers metaphysically with authentic messages.
Attract and serve customers better by looking beyond the physical. Jim Ballard joins Jim Blasingame to discuss how to look through the physical aspect of a customer to connect with their soul or spirit.
How much of your business comes from referrals? Olalah Njenga joins Jim Blasingame to reveal three more of her "Must Do" marketing jobs, including getting referrals, what is working and what's not, and be sure to have fun.
Do you know what your competitive advantage is? Olalah Njenga joins Jim Blasingame to explain how to accomplish two of her five marketing "Must Do's", including define your competitive advantage and put your plan on paper.
Do you know who your best customers are? Alan Maites joins Jim Blasingame to talk about differentiating between your best customers and prospective new ones and how to focus on both.
Customer loyalty is created by attention to expectations. Alan Maites joins Jim Blasingame to talk about how to foster customer loyalty by continually asking what they want, how they want it and then delivering that.
How is your business matching wits with customers and prospects? Alan Maites joins Jim Blasingame to talk about how small businesses have to think and act in order to meet the expectations of today's savvy shopper.
Ask customers what they like - or don't like - about the experience they have with you. Jim Joseph joins Jim Blasingame with an example of how to fail by not asking customers why they like - or don't like - how you take your brand to market.
The experience is everything, because everything else is a commodity. Jim Joseph joins Jim Blasingame to explain how small businesses should focus on the experience customers have with them, in addition to the fundamentals of serving them.
What do your customers expect from your online offerings? Eric Karjaluoto joins Jim Blasingame to discuss why you should think like a customer when designing any online resource - website, etc., that your customers will use.
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