Category: Marketing, Branding, Advertising
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.
When is profiling a good thing? Brett Clay joins Jim Blasingame to explain why profiling is good when small businesses are looking for prospects. They also talk about how online marketing is growing and what you need to do to take advantage of this.
What are the parallel universes your operating your small business in? Jim Blasingame reveals the two universes - the Age of the Seller and The Age of the Customer™ - that you're in, and why you need to know which one is coming and which one is going.
What are the key first marketing actions you can take? Janet Christy joins Jim Blasingame to reveal several key marketing actions that every small business must take in order to reach prospects, including identifying who the best prospects are for your small business.
How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.
Are you comfortable speaking in front of an audience about a topic you know? Kristin Arnold joins Jim Blasingame to talk about why every small business owner should take advantage of the PR benefits of speaking to local audiences about what they know - their industry.
How do you run a successful retail small business in the 21st century? Bob Negen joins Jim Blasingame to talk about the 21st century issues that all small business retailers have to deal with, including balancing face-to-face with technology.
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.
How is branding for small business affected inThe Age of the Customer™? Tom Asacker joins Jim Blasingame to talk about how the value of branding in The Age of the Customer™ is actually evolving in favor of small businesses.
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