Category: Marketing, Branding, Advertising
What are the keys to small business self-promotion/ Jane Pollak joins Jim Blasingame to talk about something that many small business owners are not comfortable doing, self-promotion, and to offer suggestions on how to do it successfully.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.
Here are three successful marketing actions for your small business to take today. Janet Christy joins Jim Blasingame to deliver several ideas on how your small business can do a better job of getting in front of customers and then sell them when you get there.
Does blogging and social media really matter for small businesses? Joyce Weiss joins Jim Blasingame to reveal why blogging and social media activity can become an important part of the way a small business finds and attracts customers.
What are the key elements of being relevant with customers? Ed Abel joins Jim Blasingame to identify several key marketing and operating elements that are required for success in the second decade of the 21st century.
Events management isn't just for big organizations. Eric Mintz jons Jim Blasingame to talk about why small businesses should use events, like webinars, etc., to promote their business, and how to market that event successfully.
How does a small business create a culture that eliminates fear? Scott Eblin joins Jim Blasingame to identify the steps to take that will create a productive culture in your small business that eliminates the destructive aspects of fear.
More than marketing, inspire customers to do business with you. Terry Barber joins Jim Blasingame to explain how you can find relevance with customers by inspiring them to continue to do business with you.
Is branding still relevant in The Age of the Customer™? Jonathan Salem Baskin joins Jim Blasingame to discuss how the concept of small business branding may be changing as the customer has increased influence in The Age of the Customer™.
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