Category: Marketing, Branding, Advertising
How will your approach to finding and acquiring customers change this year and in the future? Kirk Cheyfitz talks with Jim Blasingame about how small businesses should think about reaching and connecting with customers with the new media technologies and social media platforms.
How can we save Main Street small businesses and grow the local economy? Cinda Baxter discusses The 3/50 Project with Jim Blasingame and what its potential could be for communities across the U.S.
Are you spending too much time on social media? Jeff Zbar and Jim Blasingame talk about a healthy and productive way to think about participating on the popular social media sites and the dangers of spending too much time there.
How can you distinguish your brand outside of your four walls and in a scenario that isn't direct marketing? Jeff Zbar joins Jim Blasingame to talk about how he did it, with his Home Office Highway Road Trip. Very entrepreneurial.
Do you want to build a profitable website without a million dollar budget? Lori Culwell joins Jim Blasingame to provide simple steps that will help you compete in a global marketplace, regardless of the size of your business.
What happens to a small business if the bank they do business with fails the stress test? Dave Kansas joins Jim Blasingame to answer some questions about about the scary stuff going on in the banking industry.
How does a small business make the right marketing choices with so many options? Joy Gendusa joins Jim Blasingame to explain why cutting marketing budgets is not the way to survive in a recession, and she offers some tips and best practices on how to maximize your marketing budget.
Why will just having a website in the future not be enough? Anita Rosen joins Jim Blasingame to explain that your Internet presence will also have to include the ability to deliver your message on the various mobile platforms, and they discuss how that will happen.
Are you blending your brand strategy with your social media plan? Karen Post joins Jim Blasingame to explain why your brand must be an integral part of building customer communities online.
How to keep your nose to the survival grindstone and your eye on the opportunity horizon. Paul Casey and Jim Blasingame talk about managing for survival while planning for future success.
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