Category: Marketing, Branding, Advertising
Your marketing strategy is different for prospects and customers. Bob Bly joins Jim Blasingame to talk about the difference in how marketing strategies for prospects and existing customers.
How do you become modern, comprehensive marketing strategy? Bob Bly joins Jim Blasingame with tips on how to create a marketing strategy around the multitude of media available, including how to balance the off and online options.
How has the evolution of marketing progressed? Bob Bly joins Jim Blasingame to discuss how marketing strategies have evolved to include new tools - websites, email, social media, etc. - but not eliminate the traditional ones.
Jim predicts in three years, social media will just be one of the ways we go to market. Jeff Zbar joins Jim Blasingame to discuss the comparison of the evolution of social media with that of home-based business, websites, etc..
In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.
How is marketing different in The Age of the Customer™? Alan Maites joins Jim Blasingame to discuss the 21st century model of marketing as customers continue to gain more control.
Want to reach more Main Street customers? John Audette joins Jim Blasingame to offer tips and best practices on how to refine your Google Places profile with accurate and consistent information.
Why should every small business owner have a smart phone? John Audette joins Jim Blasingame to discuss online marketing channels, including the explosion of online local search because of the recent proliferation of smart phones.
Are the Yellow Pages obsolete? John Audette joins Jim Blasingame to discuss the power of local search, the best thing to happen to small business since the invention of the PC.
In The Age of the Customer™, communities will control your marketing message. Stacy DeBroff joins Jim Blasingame to discuss the shift from targeting demographics to marketing inside of communities, many of which are heavily influenced by moms.
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