Category: Marketing, Branding, Advertising
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.
Social media is about developing a meaningful community around people with like interests. Terry Barber joins Jim Blasingame to explain the definition of the social customer and why they're critical to your future success.
Are you competing in the online race? Anita Rosen joins Jim Blasingame to explain that small businesses don't have to win the online race, but they do have to participate, with resources like groupon.com.
How does Groupon work for small businesses? Anita Rosen joins Jim Blasingame to talk about how Groupon.com works and how your small business can use it as a valuable marketing resource.
How is the competitive online landscape changing? Anita Rosen joins Jim Blasingame to talk about how the big online players are competing against each other and what that means for small business.
How are you staying in touch with existing customers? Lois Geller joins Jim Blasingame to discuss why staying in touch with existing customers is just as important as finding new ones, plus tips on inexpensive ways to stay top-of-mind.
Do you make a financial commitment to marketing your small business? Lois Geller joins Jim Blasingame to explain that making marketing a financial commitment in your small business budget is vital to differentiate yourself from competition and distribute your brand.
What is the strategy behind changing your brand? Jay Mincks joins Jim Blasingame to discuss the strategy behind brand changing to be competitive and grow customers and business, plus optimism about the future.
How do you change your brand? Jay Mincks joins Jim Blasingame to discuss the process of changing your brand - as Insperity just did - and the importance of having a story behind a re-brand, plus how to correctly use your company named coupled with a logo and a tag-line.
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