Category: Marketing, Branding, Advertising
As an expert in your industry you are an online content creator. Patrick Schwerdtfeger joins Jim Blasingame to discuss how to create and re-purpose online content, in your niche, for free, using online marketing resources.
Who are the beneficiaries of a PGA golf tournament? Celebrating the 8th annual Insperity Championship, Richard Rawson joins Jim Blasingame to reveal what it takes to conduct a PGA tournament and identify the economic impact on the local market.
Online platforms and social media make it easy to connect with customers. Kirk Cheyftiz joins Jim Blasingame to discuss how free online platforms, like Facebook, YouTube, etc., make it easy to offer relevant content that helps you connect with customers.
Who defines your competitive advantage? Kirk Cheyftiz joins Jim Blasingame to reveal that the best place to find evidence of your business's competitive advantage is in the stories your own customers tell about you.
How do local customers find your business? Kirk Cheyftiz joins Jim Blasingame to report on a Pew Research study that reveals that prospects increasingly rely on Internet resources to find the businesses they intend to do business with.
How do you leverage your business's competitive advantage? Tom Anastasi joins Jim Blasingame to discuss how to use customer testimonials, ad frequency, and a targeted ad campaign to reach your profile customers.
How do you know if your advertising will be effective? Tom Anastasi joins Jim Blasingame to discuss how a small business can use big business focus group practices to identify the most effective advertisement plans.
Would you like to pick up two brand new customer groups? Ken Gronbach joins Jim Blasingame to reveal that small businesses are missing opportunities to market to two minority segments who are increasingly becoming more affluent.
Social media helps your business be relevant to customers. Wendi Caplan-Carroll joins Jim Blasingame to discuss the symbiotic relationship between social media and email.
Can you answer fundamental questions about business infrastructure? Olalah Njenga joins Jim Blasingame to explain that passion does not always equal business success, plus the importance of professionalism.
Browse by category
3rd Ingredient® (58)
Business Planning (906)
Customer Care (1036)
Economy: Nation, Global (2678)
Financial Planning (446)
Franchising, Licensing (156)
Government, Politics (3718)
Home-Based, Teleworking (445)
Innovation, Creativity (872)
Intellectual Property (178)
Leadership, Ethics, Trust (2997)
Management Fundamentals (3818)
Sales, Sales Management (1429)
Start Up (783)
Technology - General (655)
The Age of the Customer® (553)
Training, e-Learning (187)
Work-Life, Balance (1358)