Category: Marketing, Branding, Advertising
Increase your margins with supplier co-ops and promotions. Tom Anastasi joins Jim Blasingame with tips to increase margins during the holidays by working with suppliers on co-ops and promotions, plus convert old inventory to cash.
Small businesses are the best at service for last-minute shoppers. Tom Anastasi joins Jim Blasingame with ideas for retailers to help last-minute shoppers, including using technology to tell customers about special items.
Should Google give extra search value to social media popularity? Kathy Perry joins Jim Blasingame to discuss why Google is considering social media relevance in their search rankings, plus why local businesses must be in local search.
Has Google stopped serving users in favor of a popularity contest? Kathy Perry joins Jim Blasingame to discuss new value in long-tail key words, plus the troubling new changes in Google search ranking practices emphasizing social media relevance.
What do customers know about your corporate values? Karen Post joins Jim Blasingame to say that customers are now looking for evidence of the values of your business and why this should be good for small businesses.
How much "brand equity" does your small business have? Karen Post joins Jim Blasingame to reveal what brand equity is and how powerful it can be when your business has an unfortunate real or perceived setback.
Do customers have new brand expectations? Karen Post joins Jim Blasingame to reveal that the new normal for branding centers around new expectations customers have for how you connect with them.
Civic clubs are for service first and networking second. Ivan Misner joins Jim Blasingame joins Jim Blasingame to report that a global survey reveals that civic clubs are for service, not high percentage networking opportunities.
How does online business networking compare to face-to-face options? Ivan Misner joins Jim Blasingame joins Jim Blasingame to report on a global survey revealing that the most successful business networking comes from face-to-face activity, not online.
All networking options are not equal. Ivan Misner joins Jim Blasingame joins Jim Blasingame to reveal networking options and the results they are likely to produce.
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