Category: Marketing, Branding, Advertising
Should communities trump demographics in your marketing strategy? Gary Vaynerchuk joins Jim Blasingame to discuss how things are evolving away from demographics and toward communities, and why that's good news for small businesses who have a social media strategy.
Bob Kustka joins Jim Blasingame to talk about why having a website is essential for every business and should reflect who you are, who you are trying to reach and what your purpose is.
How will the future of advertising affect small business? Kirk Cheyfitz joins Jim Blasingame to report that one of the characteristics of marketing and advertising is increasingly to create and tell a story and use social media and other web tools to present it.
Why is the new marketing and advertising age good for small business? Kirk Cheyfitz joins Jim Blasingame to discuss how technology has leveled the playing field for small businesses to connect with and attract customers.
There is no vocabulary to describe what’s coming next in advertising and marketing. Kirk Cheyfitz joins Jim Blasingame to reveal how consumers, newly empowered by technology, have permanently changed advertising, marketing and media, permanently changing how businesses connect with them.
Are you ready to rent a car by the hour? Joel Barker joins Jim Blasingame to discuss zip cards for renting cars as one of the latest market innovation, including how this idea presents opportunities for some and threats for others.
Is your small business ready to use 3D holograms to demonstrate your products? Rick Mathieson joins Jim Blasingame to talk about how Augmented Reality Markers that project 3D holograms of your products right off of your website.
Are you ready for a small business marketing killer app? Rick Mathieson joins Jim Blasingame to report on the Quick Response (QR) Code technology, which will allow customers to interact with your ads with their smart phones and respond to your call to action.
When we're connecting with prospects and customers, words matter. Bill Schley joins Jim Blasingame to explain the power of a microscript, which is a very short, totally intuitive and memorable message that conveys the essence of what you do and the value you deliver.
Is your marketing message easy to remember and repeat? Bill Schley joins Jim Blasingame to explain why your message must be more than memorable, it must be repeatable, and in very few words, which Bill calls a microscript.
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