Category: Marketing, Branding, Advertising
Are you innovating or are you becoming a commodity?Steve McKee joins Jim Blasingame to ask this question, and identifies why innovation is the key to 21st century success. He also points out that failing to be innovative moves your business in the direction of being a commodity and therefore, uncompetitive.
Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.
What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.
How does a small business find relevance in The Age of the Customer™? Jim Blasingame identifies the markers of what he calls The Age of the Customer™, how this is changing the marketplace and what businesses have to do to compete in this new Age.
What does a small business that does both importing and exporting look like? Kesha Alexander talks to Jim Blasingame about the business of introducing the world to the wonders of the cocoa bean as a business plan. They also talk about the one-sidedness of Valentines Day. Okay, Jim talks about that.
How are you connecting with customers? How do you deliver proposals? How much in-person contact do you make? Diane DiResta and Jim Blasingame discuss knowing what connecting tool or practice to use with customers so you don't spend too much time in the virtual world.
How are you managing your execution numbers? Ed Abel and Jim Blasingame talk about some of the non-financial elements of small business success that also require tracking, including marketing strategy and sales activity. This is the first in a series on this topic Jim is conducting with Ed.
Are you ready for the "C Suite" prime time? Nic Read talks with Jim Blasingame about how the marketplace has changed with more purchasing decisions being made higher up the organization chart, and how to get your sales staff better prepared to sell to these executives.
Are the doors of your business opened to the world of online customers? Stephen Pierce and Jim Blasingame talk about having a website that helps local customer as well as those around the world find you online.
Do you know what "green washing" means? Allison Diboll reports with Jim Blasingame that this term once meant you were a proponent of energy conservation. But now it has evolved to identify organizations that may talk about conservation, but their behavior doesn't match the marketing message.
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