Category: Marketing, Branding, Advertising
Social media is a effective customer relationship tool and should be in your marketing mix. Mark Schmulen joins Jim Blasingame to discuss why social media should be in your marketing toolbox and shares a tool that can not only organize your social media activity, but also help you communicate quickly and efficiently.
Do you have a social media marketing strategy? Mark Schmulen joins Jim Blasingame to talk about why social media is really just a tool to facilitate word-of-mouth marketing and develop deeper relationships with customers.
Robert Levin joins Jim Blasingame to talk about some of the nominees of the 2010 New York Enterprise Report Small Business Awards and their best practices for Internet sales and niche marketing.
What does the landscape of social media look like today? Adam Boyden joins Jim Blasingame to discuss social media best practices on YouTube, Facebook, Twitter, and even FourSquare, including why you can't abuse your communities.
How can you use social media to influence customer behavior? Adam Boyden joins Jim Blasingame to offer social media tips to engage and leverage customers everyday or during promotional periods, like the holidays, including how to use special offers and coupons.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.
How does a small business use the quality process to build a values-based reputation? Leslie Kossoff joins Jim Blasingame with suggestions on how the quality process can help you maintain a great reputation with customers through the values you project as you do business.
What are the keys to small business self-promotion/ Jane Pollak joins Jim Blasingame to talk about something that many small business owners are not comfortable doing, self-promotion, and to offer suggestions on how to do it successfully.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
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