Category: Marketing, Branding, Advertising
Are you aware that the personality of your customer base has changed? Kristin Arnold joins Jim Blasingame to discuss what to do about the fact that 21st century customers are higher maintenance than even five years ago.
How will the mobile Web change your business? Jeff Zbar joins Jim Blasingame to talk about how to track trends in customer expectations regarding how they want to be connected with over the mobile Internet.
Do you know where your customers will be tomorrow?Jeff Zbar joins Jim Blasingame to discuss why every small business owner needs to think like a futurist just enough to identify the trends in customer behavior so your business doesn't become irrelevant.
Does your business have a mobile strategy? Jim Blasingame reveals why customers are increasingly going to demand that you connect with them on a mobile platform, and how your business can make that happen.
How will mobile apps and HTML5 change the way you do business? Jonathan Zuck joins Jim Blasingame to report how HTML5 and mobile apps will be part of your future as you continue to connect with customers the way they want to connect with you.
Customers want to hear stories from you, not marketing messages. Bill Schley joins Jim Blasingame to discuss how to tell stories in micro-scripts and then let customer cheerleaders tell others about your story.
In marketing, there’s real gold and fool’s gold. Bill Schley joins Jim Blasingame to discuss why you have to differentiate yourself first with performance and then tell your story with social media, not the other way around.
Does your small business have an app strategy? Kirk Cheyfitz joins Jim Blasingame to talk about the power of apps - mobile and desktop - as a way to get and stay connected as the browser slowly becomes obsolete.
What's the future of media for small business? Rick Mathieson joins Jim Blasingame to discuss how small businesses can leverage video marketing by using the new technologies to help connect using traditional media channels.
With all of the new online media, how could TV grow? Rick Mathieson joins Jim Blasingame to talk about how new media platforms are actually providing support for traditional media, especially TV, by using the both/and philosophy.
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