Category: Marketing, Branding, Advertising
What can American small business owners learn from their Irish brothers and sisters? John Stanton joins Jim Blasingame to talk about what he learned as he worked with Irish small businesses to compete with Big Box companies.
Having the right marketing message is critica, bvt you also have to make sure you're delivering it to the right people. Paul Casey joins Jim Blasingame to talk about how to identify your message to your profile customer, whether consumer or business.
How do you blend your brand strategy with your social media strategy? Karen talks with Jim Blasingame about how to incorporate both strategies so that they complement each other and prepare your business to be ready for what customers will demand in the future.
What is brand equity and how do you create it for your small business? Peter Meyer and Jim Blasingame discuss the balance sheet effect of how your small business is perceived in the marketplace, how to increase brand equity and what to do when a brand liability pops up. They also talk about using brand equity as a platform for growth.
How does co-opetition work for small business? Entrepreneur, Neal Harris, talks about his business with Jim Blasingame, and how he uses the concept of co-opetition to leverage the assets of other companies. He also explains how the fragrance industry works.
Take a lesson from McDonald's founder, Ray Kroc, who said his company didn't sell food, it sold fuel. Jim Blasingame talks about why small businesses should understand how the competitive differentiation process really works the way Mr. Kroc did.
How does a small business stay in front of prospects and customers when the economy is slow and the budget is tight? Paula Lovell talks with Jim Blasingame about some low-cost, no-cost marketing tools, tips and best practices that will help you stay competitive.
Want to know how to acquire high quality prospects and grow sales with virtually no expense? Referrals. They're golden, according to Rob Jolles, who joins Jim Blasingame to discuss valuable tips and best practices to help you get more referrals from your existing customers.
You should think of social media options as another small business marketing tool, according to Brian Moran, who talks with Jim Blasingame about how to incorporate social media practices into your overall marketing strategy.
How technology has changed marketing forever. Online expert, Anita Rosen, joins Jim Blasingame to reveal many of the ways technology and the Internet has changed the way customers control our relationship with them, including how - and where - they want to be reached.
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