Category: Marketing, Branding, Advertising
What are the best platforms for revealing the human element in your small business? Ramon Ray joins Jim Blasingame to discuss how video, blogs, social media and other online content can demonstrate small business authenticity customers are looking for.
Use technology to create authentic customer connection resources? Ramon Ray joins Jim Blasingame to talk about how technology can help small businesses reveal more about themselves while offering what they sell.
How can you create customer loyalty like the big companies? Sarah Petty joins Jim Blasingame with marketing and customer loyalty ideas small business can copy from the big guys.
Are you ready for the 13th month – the last week of the year? Sarah Petty joins Jim Blasingame with tips to take advantage of the week after Christmas to reduce old inventory and create extra cash for the next quarter.
A Milo.com survey shows 41% of holiday shoppers want to spend their money locally. Rob Eroh joins Jim Blasingame to report on the results of a Milo.com survey, which shows customers want to buy locally, but they also want to connect at some level online.
Even if you don’t have a mobile site, customers expect to find you in local search. Rob Eroh joins Jim Blasingame to discuss the eBay tool, Milo.com, which expands local search for small businesses.
Increase your margins with supplier co-ops and promotions. Tom Anastasi joins Jim Blasingame with tips to increase margins during the holidays by working with suppliers on co-ops and promotions, plus convert old inventory to cash.
Small businesses are the best at service for last-minute shoppers. Tom Anastasi joins Jim Blasingame with ideas for retailers to help last-minute shoppers, including using technology to tell customers about special items.
Should Google give extra search value to social media popularity? Kathy Perry joins Jim Blasingame to discuss why Google is considering social media relevance in their search rankings, plus why local businesses must be in local search.
Has Google stopped serving users in favor of a popularity contest? Kathy Perry joins Jim Blasingame to discuss new value in long-tail key words, plus the troubling new changes in Google search ranking practices emphasizing social media relevance.
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