Category: Marketing, Branding, Advertising
Would you like to turn your customers into a referral engine for your small business? John Jantsch joins Jim Blasingame to discuss the power and profit in establishing and maintaining a customer referral strategy for your small business.
What marketing strategies do you need to put in place in order to grow your business? Carolyn Rhinebarger joins Jim Blasingame with five low-cost marketing strategies you can use to find and keep customers.
How can you achieve an effective and balanced marketing strategy on a small business budget? Alan Maites joins Jim Blasingame to talk about how to manage existing customer relationships and acquire new ones without spending a lot of money.
What did small businesses report in the Constant Contact 2010 SMB Outlook Survey? Gail Goodman joins Jim Blasingame with a report on the results of Constant Contact's recent small and medium business outlook survey, including how these companies feel about the recovery and using social media.
How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.
If you're an introvert, does that mean you have a mental disorder? Pat Weber joins Jim Blasingame to report that one psychiatric organization is proposing that introversion be classified as a mental disorder.
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
How can you have business growth without discounting? Bob Negen joins Jim Blasingame to talk about how to grow your business without discounting your main product or service by giving your customers things that are low or no cost to you, but high value to customers.
What are the keys to successful small business marketing in the digital age? Rick Mathieson joins Jim Blasingame with tips and best practices that will help your small business execute a successful digital marketing strategy.
How does a small business maximize its "special sauce"? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses should recognize that their "special sauce" is in the fact that what they do is not for everyone, just those who want that "sauce," and to be sure to charge enough for it.
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