Category: Marketing, Branding, Advertising
Small businesses report in with optimism and marketing plans? Randy Scarborough joins Jim Blasingame to report on the 2010 FedEx Office survey with the results pointing to general optimism, including a re-commitment to marketing.
Would you like to turn your customers into a referral engine for your small business? John Jantsch joins Jim Blasingame to discuss the power and profit in establishing and maintaining a customer referral strategy for your small business.
What marketing strategies do you need to put in place in order to grow your business? Carolyn Rhinebarger joins Jim Blasingame with five low-cost marketing strategies you can use to find and keep customers.
Jim Blasingame discusses two events he will be participating in where aggregating customers and cloud computing will be discussed, and he talks about how important these two topics are to small business.
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
Taking advantage of "crowdsourcing?" Kirk Cheyfitz joins Jim Blasingame to define and recommend the concept of crowdsourcing as a way to grow your business organically and efficiently.
Is it time to consider a non-traditional marketing strategy? Mark Deo joins Jim Blasingame to offer some ideas for your small business to adopt non-traditional marketing, including letting the customer get to know you before trying to close them.
Why does every small business need to have an online strategy? Jim Blasingame reports on the basic components of a small business online strategy, including a website, local search and e-commerce, as well as a mobile component.
How can you take getting referrals to the next level? Camille Landau joins Jim Blasingame to talk about how she has put the referral concept on steroids by creating a marketplace that brings unrelated parties together.
Social media = community creation = small business success. That's the message Joseph Jaffe brings as he joins Jim Blasingame to talk about how to develop a small business social media strategy that is within any budget, including a multi-media component.
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