Category: Marketing, Branding, Advertising
Creating residual income - the work that keeps on giving is something Ruth King talks with Jim Blasingame about this, including several specific examples of how to set an income stream in place and just maintain it over time.
Email marketing has always been a great social media tool, reminds Eric Groves, as he joins Jim Blasingame to talk about the important ways to connect with customers using email, including online surveys.
How do small businesses bridge the gap between the excitement of online technologies and the traditional way of doing business face-to-face? Jonathan Treiber joins Jim Blasingame to talk about his personal and professional quest to get this combination right.
After 2009, what will the "new normal" look like for small business? Robert Levin joins Jim Blasingame to talk about the new marketplace landscape that is unfolding in front of our eyes and what small businesses must to do take advantage of these changes.
Adjusting to the power and challenges of new technologies is increasingly part of modern management. Alan Freedman joins Jim Blasingame to talk about how customers are adopting mobile technologies and what that will require of businesses that want to reach them.
How confident are you about your social media strategy? Chuck Martin joins Jim Blasingame to discuss recent research about how confident managers are about their companies' social media strategy. The news is not good.
Communicating as an expert is the key to your success, according to Diane DiResta, who joins Jim Blasingame to discuss why public speaking will become an increasingly important way to connect with customers.
Where we're going will be different from where we've been. Norm Brodsky and Jim Blasingame discuss how the next era in the marketplace will change and what small businesses will have to do to be competitive in this environment.
Want more sales for your small business, do more prospecting. Skip Miller joins Jim Blasingame to discuss proven tips and best practices for prospecting effectively, including a contest among the sales staff for the best "jerk" story at the end of the week.
Get your small business team more focused on the customer. Kristin Arnold talks with Jim Blasingame about how to get your team revitalized by focusing on the customer. They also talk about some important best practices for delivering more successful presentations.
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