Category: Marketing, Branding, Advertising
Half of all sales are influenced by some aspect of the Internet. Aaron Shapiro joins Jim Blasingame to explain why your next generation of customers are coming from a community of online users.
Someone is buying what you sell from somebody today – are you getting your share? Jim Donovan joins Jim Blasingame to explain that although the economy is slow, are you maximizing every opportunity to find customers?
Every customer will eventually expect some digital connection. Ross Shafer joins Jim Blasingame to talk about the fact that the marketplace is becoming digital and all customers will eventually expect some digital contact.
Customer expectations determine your social media strategy. Mark Schmulen joins Jim Blasingame to report that more small businesses are using social media because customers increasingly expect to be reached there.
Small businesses are increasingly turning to social media marketing. Mark Schmulen joins Jim Blasingame to report on the growth of social media marketing among small businesses who are taking advantage of customer community-building platforms.
Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.
What merchandising lessons can small business learn from Big Boxes? Tom Anastasi joins Jim Blasingame with merchandising ideas borrowed from big boxes that small businesses can use to compete on everything but price.
Why can small businesses win against Black Friday? Tom Anastasi joins Jim Blasingame to discuss the manipulative aspect of Black Friday and how small businesses can compete against Big Boxes with value, authenticity and being relevant to customers.
How does a small business defend against the dreaded Black Friday? Jim Blasingame talks about how small businesses create a multi-faceted marketing plan to fight the Black Friday mentality that focused more on being relevant to customers than being competitive.
Black Friday will end when customers have full control of the marketplace. Jim Blasingame says that Black Friday is an attempt by Wall Street and Big Boxes to manipulate customers and he predicts how, why, and when it will fail.
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