Category: Marketing, Branding, Advertising
Do you know where your customers are hanging out? Ed Abel joins Jim Blasingame to discuss why customers are now behaving more like the communities where they hang out and less like classic demographics.
Do you know who your ideal customers are? Ed Abel joins Jim Blasingame to discuss how small businesses have to focus marketing on prospects that fit their customer profile instead of the broad marketing practices of big business.
Are you achieving maximum marketing exposure for your business? Kathy Perry joins Jim Blasingame to offers tips on increasing exposure for your small business by using social media platforms to post events, press releases and other activity prospects want to know about you.
Should you produce a values video for your website? Ruth Sherman joins Jim Blasingame offers tips to produce online videos that both instruct and help prospects understand the values of your business.
Could video become the next killer app for your small business. Ruth Sherman joins Jim Blasingame to discuss the cutting-edge technology of business video, how it is different from social video, and how it can be used to connect with customers and prospects.
People want to be part of a community instead of just a demographic. Jonathan Salem Baskin joins Jim Blasingame to talk about creating online communities by envisioning what kind of communities you want to build rather than where they will reside.
Social media is not about new rules, just new tools. Jonathan Salem Baskin joins Jim Blasingame to discuss the history of social media, including the fact that business social media is just about building customer communities.
How could YouTube become your next - free - marketing tool? Jeff Zbar joins Jim Blasingame to discuss using YouTube as a “how-to” for yourself, plus creating a YouTube channel with your “how-to’s” for customers.
Why should you use Google Alerts? Jeff Zbar joins Jim Blasingame to discuss some of the ways Google tools will help your small business leverage the power of the Internet, including the free Google Alerts.
Do you own a smart phone? Jim Blasingame talks about Apple's 1 billionth download of a mobile app and why that puts every small business on notice that customers are going to demand apps in the near future.
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