Category: Marketing, Branding, Advertising
How can a small business prepare for the next economic expansion?Bob Kustka joins Jim Blasingame with advice on how to look beyond the current economic turmoil and prepare for prosperity.
How do you know how far to go with customer demands? Mark Mayberry and Jim Blasingame talk about customer service levels that can push your operating envelope.
When should a small business think about a social media strategy and what should that look like? Jeff Zbar and Jim Blasingame talk about how to think about social media and how to develop a strategy.
What does marketing have to do with democracy? John Quelch talks with Jim Blasingame about why 21st century marketing should be more about customer relationships than what you want to sell.
How will businesses use social networking to their advantage? Maia Sisk talks with Jim Blasingame about the business angle for social networking, including cloud computing and software as a service.
One of the growing sectors of the small business landscape is specialty foods -- people making sauces, desserts, salsas, etc. Stephen Hall joins Jim Blasingame to talk about how this growing sector, including a number of tips and best practices.
How are small businesses managing the downturn in the economy? Rob Levin joins Jim Blasingame to talk about the current economic situation and how small businesses can survive it.
People are valuing time more than money, and Chantal Boxer and her husband leverage this phenomenon in their new business, as she explains to Jim Blasingame. This is a great American small business story.
What are the keys to success online for small business? Mitchel Rothschild joins Jim Blasingame to discuss why it's critical for a small business to have a web presence and furthermore, to maximize the potential regarding search engine optimization.
What is the behavior of consumers during this holiday season? Pam Danziger joins Jim Blasingame to talk about the level and type of spending consumers will be doing during this slow economy.
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