Category: Marketing, Branding, Advertising
Identifying the "3 Rs" of small business success, Tom Becka talks with Jim Blasingame about recognition, respect and reward, plus one secret "R".
How do population demographics impact your small business? Ken Gronbach joins Jim Blasingame with new generational facts and perspectives that every business should pay attention to from both an offensive and defensive standpoint.
How valuable could peer coaching be for a small business owner? Mary Hessler Key and Jim Blasingame talk about why peer coaching is extremely critical in the quest for business excellence, since it's very difficult to effectively critique our own actions and performance.
Reporting on the impact of digital marketing, Kiplinger's Joan Pryde joins Jim Blasingame to identify a number of ways that the digital age has changed, improved and sometimes upset the marketing world, and what this means for small businesses.
How has public relations changed in the digital age? Bob Dilenschneider joins Jim Blasingame to report on a number of public relations lessons we can learn, plus how small businesses have a PR advantage because of all the new digital tools and resources.
The Age of the Customer™ is good news for small business. This is the message Kirk Cheyfitz reports with Jim Blasingame, as they identify a number of examples of why small businesses have advantages over big businesses, especially when connecting with customers.
Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.
How do you build social media into your marketing strategy? Chuck Martin talks with Jim Blasingame about what was learned when real small business allowed social media practices to be incorporated in the everyday marketing activity of the business.
Are you innovating or are you becoming a commodity?Steve McKee joins Jim Blasingame to ask this question, and identifies why innovation is the key to 21st century success. He also points out that failing to be innovative moves your business in the direction of being a commodity and therefore, uncompetitive.
Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.
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