Category: Marketing, Branding, Advertising
Mobile technology is the way of the future. Bob Negen joins Jim Blasingame to discuss the marketing paradigm shift caused by mobile technology, and why understanding and responding to this fact is the key to avoiding the slow death of irrelevancy.
How has social media changed the rules of marketing? Bob Negen joins Jim Blasingame to reveal how to incorporate social media into your marketing strategy in a way that works for you and your customers.
Do you have a 21st century marketing strategy? Bob Negen joins Jim Blasingame to reveal what modern marketing strategy looks like and why your old one won't work where the marketplace is going.
Are you delivering what customers really hunger for? Tom Asacker joins Jim Blasingame to discuss why it's not enough today to just deliver what you sell to customers, you have to identify how they want it delivered - that's the new value.
Are you passionate about giving back? Tom Becka joins Jim Blasingame to talk about how small businesses can aid local charities and global relief through cause marketing without being crassly commercial.
Are you ready to improve your public speaking skills? Diane DiResta joins Jim Blasingame to offer speaking tips, including some of the things you definitely want to do, and some that you definitely want to avoid.
How can you speak your way to business growth? Diane DiResta joins Jim Blasingame to dispel myths and explain how to overcome the fear of public speaking and take advantage of speaking opportunities as a marketing tool.
Have you made the transition from manipulation to authenticity? Terry Barber joins Jim Blasingame to discuss the 21st century responsibility of a business to replace manipulation with connecting with their customers’ aspirations.
You can create and serve your community, but you can't control it. Terry Barber joins Jim Blasingame to discuss your small business as a member of customer communities, and why you must behave there with authenticity.
Social media is about developing a meaningful community around people with like interests. Terry Barber joins Jim Blasingame to explain the definition of the social customer and why they're critical to your future success.
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