Category: Marketing, Branding, Advertising
Why would you change your brand? Jay Mincks joins Jim Blasingame to announce Administaff as Insperity and talk about the pain and frustration behind being Administaff, why they changed, and what that means for your small business.
Is your sales prospect pipeline balanced? Skip Miller joins Jim Blasingame with tips on how to fill your prospect pipeline with prospects of all sizes, from the everyday rabbits to the once-a-year elephants.
Use the cloud as a lever to be more competitive, not a crutch. Brett Clay joins Jim Blasingame to discuss some of the concerns of cloud computing, like security and hosting, plus untapped cloud opportunities such as backup and virtual PBX.
If you decide to write a book, what are your expectations? Jeffrey Dobkins joins Jim Blasingame to talk about realistic expectations when self-publishing, plus different ways to think about the benefits of being an author.
How can mobile opt-in marketing work for you? Carolyn Rhinebarger joins Jim Blasingame to talk about developing a mobile texting marketing campaign by asking customers for their mobile numbers and using texting services to execute it.
Mobile marketing is reality - are you an adopter or road kill? Carolyn Rhinebarger joins Jim Blasingame to talk about the reality of mobile marketing as either a powerful tool for your small business or the thing that makes you irrelevant.
Are you coordinating your marketing and networking strategy? Jeff Zbar joins Jim Blasingame to discuss why every business must stay visible in the marketplace with a marketing strategy for the brand and a networking strategy for the owner.
Is your marketing plan organized and working? Sabrina Parsons joins Jim Blasingame to discuss how essential it is to forecast sales activity and some new tools that are available to help you accomplish better forecasting.
Are you an accomplished Internet researcher? Sam Richter joins Jim Blasingame to reveal why every business person should become more adept at using Internet tools and resources to build better customer relationships.
Do you know the risks involved when you surf the Internet? Chip Reaves joins Jim Blasingame to discuss security vs. privacy on the Internet, including the "white hat" aspects of information gathering by online marketers for your advantage.
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