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Category: Marketing, Branding, Advertising

Pam Danziger
How are affluent consumers handling the current economic conditions? Pam Danziger joins Jim Blasingame to talk about her research that shows the wealthy consumer is still not spending as they were a few years ago and why this is the case.
Pam Danziger
Are holidays the most important time for your small business? Pam Danziger joins Jim Blasingame to talk about how small businesses can maximize sales during the holiday season, as well as year round by targeting your idea customers, delivering value and not getting into a price war you can't win.
Jay Mincks
Who are the real winners of a professional golf tournament? Jay Mincks joins Jim Blasingame to discuss the 2010 Administaff Small Business Classic and over $5 million has been raised for charities. Plus a tribute to Arnold Palmer.
Tracy Chapman
Do you know what your female customers want? Tracy Chapman joins Jim Blasingame to discuss the differences in the buying thought processes of women and men – men believe they deserve nice things, while women want to feel like they are getting something extra.
Tracy Chapman
Do women travelers want more than men? Tracy Chapman joins Jim Blasingame to discuss adjustments the travel industry has made in its offerings to female travelers, which they now recognize is different from what men expect.
Robert Bly
How do small business owners find the right mix between traditional advertising and the new stuff? Robert Bly joins Jim Blasingame to offer advertising tips by targeting your market, looking at competition, and testing small.
Robert Bly
How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.
Doug Barry
U.S. embassies are prospecting for U.S. small businesses? Doug Barry joins Jim Blasingame to talk about how American embassies all over the world recruit buyers to go to the U.S. trade shows to meet U.S. sellers, including small businesses.
Doug Barry
How could attending a trade show help you create an export strategy? Doug Barry joins Jim Blasingame to report on a number of international trade shows in the U.S. that focus on business matchmaking between international buyers and sellers.
Gary Vaynerchuk
Is it better to build customer communities instead of a social media strategy? Gary Vaynerchuk joins Jim Blasingame to discuss building customer communities, plus the power of digital word-of-mouth marketing, or user generated content.

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