Category: Marketing, Branding, Advertising
The phone book is not your prospect list. Ellen Rohr joins Jim Blasingame to talk about how to raise your prices by focusing on the customers who will pay what you have to charge, instead of trying to conquer the world.
In the 21st century, small businesses have a marketing advantage. Ed Abel joins Jim Blasingame to talk about the marketing advantage of small businesses because of increasing demand by customers for values and relationships.
The image you project to prospects and customers is important. Jane Pollak joins Jim Blasingame to discuss regularly updating your marketing materials, including your digital profiles, to represent yourself accurately and professionally.
Convert your expertise into podcasts. Kathy Perry joins Jim Blasingame to talk about using technology tools, like podcasts and online article directories, to demonstrate your thought-leadership.
How can you better market your growing small business? Janet Christy joins Jim Blasingame to remind growing businesses that what's important to your customers is less on what you sell and more on how they use it, want it delivered and how they feel about it afterward.
Do you know who your profile customer is? Janet Christy joins Jim Blasingame to discuss her new DIY workshop program and reveal why every small business start-up must identify who its specific prospective customer is.
Marketing is as important as selling. Fabienne Fredrickson joins Jim Blasingame to discuss the process of developing prospects and putting them into your sales pipeline to produce sales revenue as they mature into customers.
Do you know what your close ratio is? Fabienne Fredrickson joins Jim Blasingame with a specific formula to determine how many prospects you need to achieve your sales growth goals.
How much does is cost to fly around the world? Dan Poynter joins Jim Blasingame to discuss the stops, layovers and cost of his upcoming airline trip around the world in two days.
Circumnavigating the globe on the airlines in 2 days. Dan Poynter joins Jim Blasingame to discuss why he is planning to fly on airlines around the world in 2 days to promote the value of air travel.
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