Category: Marketing, Branding, Advertising
Authenticity is becoming the coin of the marketplace. Ruth Sherman joins Jim Blasingame to talk about how customers want to see humanity and authenticity from the people and companies they do business with.
Are you prepared for The Thank You Economy? Gary Vaynerchuk joins Jim Blasingame to define the elements of the Thank You Economy as power shifts from businesses to customers.
Do you know how to make a tiny URL? Kathy Perry joins Jim Blasingame to talk about how to solve the long address problem with tiny URLs, plus how to update social media sites simultaneously.
Do you know how to start a video component of your marketing strategy? Kathy Perry joins Jim Blasingame to reveal how to make and distribute videos in your social media marketing strategy, including online how-to videos.
The phone book is not your small business's prospect list. Sarah Petty joins Jim Blasingame with ideas on how your boutique business, whether service or retail, can attract customers by personalizing service, instead of doing mass marketing.
The price war is over and small business lost. Sarah Petty joins Jim Blasingame to talk about the many reasons why your customers do business with you, but that one of them should not be price.
How are moms finding your small business? Stacy DeBroff joins Jim Blasingame to talk about why more moms are looking for your business in the online communities they hang out in, not necessarily your website.
Can your customers find information they need on your website? Rob Levin joins Jim Blasingame to talk about how to use website content to engage customers and remain relevant in The Age of the Customer™.
Do you want to offer webinars, but don’t know where to start? Rob Levin joins Jim Blasingame with tips on successfully conducting a webinar, plus why the archive of the webinar should be available online.
Do you use webinars as part of your marketing strategy? Rob Levin joins Jim Blasingame to discuss NY Report’s webinar series on marketing to small business owners, plus the learning and marketing opportunities available through webinars.
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