Category: Marketing, Branding, Advertising
What is the new customer paradigm for the 21st century? Tom Asacker joins Jim Blasingame to talk about why making connections, delivering on values, being creative and authentic are what differentiates you.
Get the word out about your business with proactive marketing. Tom Anastasi joins Jim Blasingame to talk about maximizing your marketing budget in creative ways and the effectiveness of symbiotic marketing and advertising.
Do you know what the post-recession customer looks like? Terry Barber joins Jim Blasingame to discuss the 5 markers that identify post-recession customers, including the way they buy, word of mouth, what they expect from your employees.
What will be the biggest social media trend in 2011? Rick Mathieson joins Jim Blasingame to predict events-based scenarios and special offers through social media will level the playing field for small businesses.
Where is social media going in the future? Rick Mathieson joins Jim Blasingame to reveal two social media trends for 2011, including a demand for more authenticity and an increase in local focus.
How do we find a way to merge the worlds of marketing and social media? Rick Mathieson joins Jim Blasingame to explain why social media activity is morphing into less of a craze and more of a mature use of tools.
Are you prepared to embrace the power of apps? Adam Boyden joins Jim Blasingame to discuss why customers like the user experience of apps and why that will determine how your small business will connect with them in the future on all platforms.
The many leverage tools Cyberspace offers Main Street. Adam Boyden joins Jim Blasingame to talk about how any small Main Street business can use the power of technology and the Internet to compete with any competitor.
Where is the Main Street marketplace going? Norm Brodsky joins Jim Blasingame to talk about some of the issues your Main Street business must address in order to adapt to the fast-paced changes imposed by technology and the Internet.
How can a guarantee lead to higher prices and margins? Peter Meyer joins Jim Blasingame to offer tips on how to use a guarantee program to increase sales revenue, unit prices and therefore, higher gross margins.
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