Category: Marketing, Branding, Advertising
There is no vocabulary to describe what’s coming next in advertising and marketing. Kirk Cheyfitz joins Jim Blasingame to reveal how consumers, newly empowered by technology, have permanently changed advertising, marketing and media, permanently changing how businesses connect with them.
Are you ready to rent a car by the hour? Joel Barker joins Jim Blasingame to discuss zip cards for renting cars as one of the latest market innovation, including how this idea presents opportunities for some and threats for others.
Is your small business ready to use 3D holograms to demonstrate your products? Rick Mathieson joins Jim Blasingame to talk about how Augmented Reality Markers that project 3D holograms of your products right off of your website.
Are you ready for a small business marketing killer app? Rick Mathieson joins Jim Blasingame to report on the Quick Response (QR) Code technology, which will allow customers to interact with your ads with their smart phones and respond to your call to action.
When we're connecting with prospects and customers, words matter. Bill Schley joins Jim Blasingame to explain the power of a microscript, which is a very short, totally intuitive and memorable message that conveys the essence of what you do and the value you deliver.
Is your marketing message easy to remember and repeat? Bill Schley joins Jim Blasingame to explain why your message must be more than memorable, it must be repeatable, and in very few words, which Bill calls a microscript.
How can you use email signatures to your advantage? Jeff Zbar joins Jim Blasingame to talk about using email signatures, or a "sig," as a marketing tool,, plus how to make the message engaging, including periodically changing or making it relevant to the recipient.
How do you marketing your book when you self-publish? Ray Keating joins Jim Blasingame to talk about marketing your self-published book, including new channels, like Twitter, Facebook, YouTube, and even car signs if you're old school and if your kids will let you.
Why is the journey of writing and publishing a book like starting a small business? Ray Keating joins Jim Blasingame to discuss the journey he took with his novel, Warrior Monk, including writing, looking for book agents, a publisher and finally, choosing to self publish.
What makes Texas a business friendly state? John Dini joins Jim Blasingame to explain why the business friendly environment in Texas is mainly due to tort reform and favorable tax conditions, plus, San Antonio is very small business friendly.
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