Category: Marketing, Branding, Advertising
What will be the new "normal" for consumers in the future? Pam Danziger joins Jim Blasingame to discuss how consumers will behave during the recovery as well as how they will spend when the economy is out of the recession. They also discuss how consumers will feel about borrowing to buy in the future.
Do you have a book inside of you, but you don't know what to do with it? Jeff Dobkin and Jim Blasingame discuss their experiences as publishers of their own books, including new technologies that have changed the publishing industry.
Are you including video in your marketing - and social media - strategy? Jeff Zbar talks with Jim Blasingame about some technology that will simplify the process of creating and delivering high definition video in your marketing strategy.
How do you integrate a social media plan into your overall marketing strategy? Lois Geller joins Jim Blasingame with tips and best practices on becoming more savvy and effective with social media as an integrated part of your marketing strategy.
What role will branding play in the coming recovery and the next era for the marketplace? Tom Asacker and Jim Blasingame discuss the evolution of branding and 21st century marketing, and the fact that the coming changes will be give small businesses a distinct advantage.
How does social media integrate into a small business marketing program? Ilise Benun joins Jim Blasingame as a skeptic of the value of the social media craze, and they discuss how to make this medium work for you.
How will small businesses be affected by the government's model of health care reform? Grace-Marie Turner reveals to Jim Blasingame how the government plan will ultimately harm small businesses and the entire U.S. health care industry.
How can small stores and independent retailers thrive in today’s fierce, competitive environment? George Whalin introduces to Jim Blasingame twenty-five stores that are prospering in the most competitive retail climate in history and how they are doing it.
What are the keys to successfully leveraging the Internet as a valuable part of your overall small business plan? David Brown has been there and done that, and he reveals the secrets with Jim Blasingame, including his thoughts on SEO and the future of social media.
What are you doing to make sure that employees and customers are attracted to your business? Mark Deo joins Jim Blasingame to explain some rules to help small businesses get the right clients, talent and resources to come to you.
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