Category: Marketing, Branding, Advertising
Putting your story and your marketing strategy together. Alan Maites joins Jim Blasingame to talk about why your marketing strategy has to include your story.
You can become a storyteller. Jim Ballard joins Jim Blasingame to reveal how everyone can become a storyteller and why you should.
When should you stop selling and start telling your story? Jim Ballard joins Jim Blasingame to talk about how your story, including the story of your business, could be more interesting to customers than your value proposition.
Kathy Perry joins Jim Blasingame to reveal more ROI of social media, use it to recruit or outsource, manage and build your reputation and expand your market reach.
The biggest problem with social media for small business is trying to find the ROI. Kathy Perry joins Jim Blasingame to discuss the ROI of social media, brand visibility, website traffic generation and demonstrating your values.
Every company has intangible assets that may have commercial value. Andrew Sherman joins Jim Blasingame to discuss the value of intangible assets of your small business which also includes your customers’ experience.
Make your brand authentic and relevant. Tom Asacker joins Jim Blasingame to discuss the static aspect of your brand - your authenticity - where customers know they can rely on you.
Did you know your brand has characteristics? Tom Asacker joins Jim Blasingame to reveal how your brand has both dynamic and static characteristics that customers expect to find.
Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.
Are your marketing plans meeting customer expectations? Lois Geller joins Jim Blasingame to talk about why your marketing strategy has to do more than deliver value to customers, it has to meet their relevance expectations.
Browse by category
3rd Ingredient® (58)
Business Planning (891)
Customer Care (1018)
Economy: Nation, Global (2629)
Financial Planning (433)
Franchising, Licensing (153)
Government, Politics (3634)
Home-Based, Teleworking (441)
Innovation, Creativity (854)
Intellectual Property (173)
Leadership, Ethics, Trust (2912)
Management Fundamentals (3733)
Sales, Sales Management (1408)
Start Up (773)
Technology - General (643)
The Age of the Customer® (537)
Training, e-Learning (185)
Work-Life, Balance (1343)