Category: Marketing, Branding, Advertising
How do you become the "ding" in branding when customers decide to buy something and immediately see a brand in their mind? Jim Blasingame talks about what a small business must do to differentiate itself in The Age of the Customer™.
Carbon restriction is building: How should small businesses prepare? Bruce Piasecki joins Jim Blasingame to identify the forces behind this movement, what carbon restrictions will look like, what are the implications for small businesses and what we should do to prepare our businesses.
Identifying the "3 Rs" of small business success, Tom Becka talks with Jim Blasingame about recognition, respect and reward, plus one secret "R".
How do population demographics impact your small business? Ken Gronbach joins Jim Blasingame with new generational facts and perspectives that every business should pay attention to from both an offensive and defensive standpoint.
How valuable could peer coaching be for a small business owner? Mary Hessler Key and Jim Blasingame talk about why peer coaching is extremely critical in the quest for business excellence, since it's very difficult to effectively critique our own actions and performance.
Reporting on the impact of digital marketing, Kiplinger's Joan Pryde joins Jim Blasingame to identify a number of ways that the digital age has changed, improved and sometimes upset the marketing world, and what this means for small businesses.
How has public relations changed in the digital age? Bob Dilenschneider joins Jim Blasingame to report on a number of public relations lessons we can learn, plus how small businesses have a PR advantage because of all the new digital tools and resources.
The Age of the Customer™ is good news for small business. This is the message Kirk Cheyfitz reports with Jim Blasingame, as they identify a number of examples of why small businesses have advantages over big businesses, especially when connecting with customers.
Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.
How do you build social media into your marketing strategy? Chuck Martin talks with Jim Blasingame about what was learned when real small business allowed social media practices to be incorporated in the everyday marketing activity of the business.
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