Category: Marketing, Branding, Advertising
Are you looking for a better way to connect with your best customers this holiday season? Sarah Petty joins Jim Blasingame with ideas to build emotional connections with your top customers during the holidays by making sure your gifts are unique, creative and, whenever possible, hand-delivered.
Bill Schley joins Jim Blasingame to talk about the difference between branding and micro-scripting, plus the importance of reinforcing your message with performance.
Bill Schley joins Jim Blasingame to discuss why it’s important to shorten your message so that it’s easy to remember and repeat, plus the characteristics of a good micro-script.
Bill Schley joins Jim Blasingame to discuss some memorable micro-scripts used by past U.S. Presidents and how Obama could benefit if he better scripted his messages.
Why is your brand increasingly about your values? Lois Geller joins Jim Blasingame to talk about what a brand really is today and how it is increasingly evaluated based on your values, not your products.
Don't put all your marketing eggs in one basket. Lois Geller joins Jim Blasingame to talk about diversifying your marketing activity, including how she uses Twitter to prospect for new customers.
When did your customers become the experts? Roberts Bloom joins Jim Blasingame reveals that your customers are increasingly becoming experts on what they want and what you sell, and how your business must be prepared to connect and serve these experts.
Should every small business have a social media strategy? Kathy Perry joins Jim Blasingame to reveal why, regardless of what you sell or the size of your business, at least part of your marketplace activity should be conducted in the social media environment.
How do you make social media relevant to your small business? Kathy Perry joins Jim Blasingame with tips on how to use social media strategies and activity to find your targeted customers as they connect online.
How does your website serve prospects and customers? Anita Rosen joins Jim Blasingame to reveal that your website should include features like answers to common questions about what you sell, plus positive customer comments.
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