Category: Marketing, Branding, Advertising
How do you marketing your book when you self-publish? Ray Keating joins Jim Blasingame to talk about marketing your self-published book, including new channels, like Twitter, Facebook, YouTube, and even car signs if you're old school and if your kids will let you.
Why is the journey of writing and publishing a book like starting a small business? Ray Keating joins Jim Blasingame to discuss the journey he took with his novel, Warrior Monk, including writing, looking for book agents, a publisher and finally, choosing to self publish.
What makes Texas a business friendly state? John Dini joins Jim Blasingame to explain why the business friendly environment in Texas is mainly due to tort reform and favorable tax conditions, plus, San Antonio is very small business friendly.
Social media is a effective customer relationship tool and should be in your marketing mix. Mark Schmulen joins Jim Blasingame to discuss why social media should be in your marketing toolbox and shares a tool that can not only organize your social media activity, but also help you communicate quickly and efficiently.
Do you have a social media marketing strategy? Mark Schmulen joins Jim Blasingame to talk about why social media is really just a tool to facilitate word-of-mouth marketing and develop deeper relationships with customers.
Robert Levin joins Jim Blasingame to talk about some of the nominees of the 2010 New York Enterprise Report Small Business Awards and their best practices for Internet sales and niche marketing.
What does the landscape of social media look like today? Adam Boyden joins Jim Blasingame to discuss social media best practices on YouTube, Facebook, Twitter, and even FourSquare, including why you can't abuse your communities.
How can you use social media to influence customer behavior? Adam Boyden joins Jim Blasingame to offer social media tips to engage and leverage customers everyday or during promotional periods, like the holidays, including how to use special offers and coupons.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
How has the Internet changed traditional advertising practices? Robert Bly joins Jim Blasingame to reveal how new technologies and changes in human behavior have impacted the traditional way small businesses attract prospects through advertising.
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