Category: Marketing, Branding, Advertising
Video is not about perfection, it’s about connection. Ruth Sherman joins Jim Blasingame to offer tips and best practices on how to produce your own online videos about your business, even if you're not a movie star.
YouTube gets 3 billion views every day. Ruth Sherman joins Jim Blasingame to explain why every business should have an online video strategy to take advantage of free tools, like YouTube, and the exploding interest in amateur video.
Find success by giving customers what they want. Jane Pollak joins Jim Blasingame to explain that changing the direction you take your business is not easy, but when customers change their expectations, you have to follow them.
What can small business learn from the way campaigns use new media? Jim Blasingame talks about why your small business must use new media tools along with traditional media to reach and connect with customers.
You’re shopping online anyway, why not help charities and schools simultaneously? JJ Ramberg joins Jim Blasingame to discuss GoodSearch.com and GoodDining.com, where your regular buying activity helps fund charities and schools.
Where is the ROI handle for social media? JJ Ramberg joins Jim Blasingame to talk about how to measure social media return, including the intangible, community-building ROI.
The original social media is face-to-face. Chris Litster joins Jim Blasingame to discuss the benefits of hosting face-to-face events for your customers and prospects.
Are you conducting events or gatherings for customers? Chris Litster joins Jim Blasingame to discuss technology that can help with event planning from promotion and registration to reporting after the event.
When you’re a business of one, prospecting and delivering are your prime tasks. Jeff Zbar joins Jim Blasingame to discuss tips for managing time for prospecting, keeping sales in the pipeline and delivering on customer expectations.
Have you thought of a nametag as part of your brand? Scott Ginsberg joins Jim Blasingame to discuss the nametag philosophy, which is giving others permission to approach and talk to you.
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