Category: Marketing, Branding, Advertising
Have you noticed how the media landscape has become more fragmented? Rick Mathieson joins Jim Blasingame to discuss how the proliferation of new media options is actually strengthening some traditional media, like TV.
Would organizing tools help you become a better marketer? Ilise Benun joins Jim Blasingame to discuss how getting organized with technology tools that sync with each other can help you become a more successful marketer.
Are you you reaching your marketing potential? Ilise Benun joins Jim Blasingame with marketing tips, including defining your profile customers and marketing to them strategically with the help of organizing tools for marketing tasks.
How is marketing different in the 2nd decade of the 21st century? Kirk Cheyfitz joins Jim Blasingame to reveal how media - "the beginning of all commerce" is fragmenting and why this is good for small business.
How many ways can you monetize your information? Bob Bly joins Jim Blasingame to discuss ways to monetize your information, including giving it away as a method of growing the credibility of your brand.
Don't be afraid to put agreements in writing. Janet Christy joins Jim Blasingame to talk about why any agreement you have with someone else should be documented, even if just to help your memory. Plus why we must follow-up and follow through.
“Follow me home.” Jim Heising joins Jim Blasingame to consider the future of apps, not only on mobile devices, but also on your desktop, television, even refrigerator, all as part of what Jim B calls The Age of the Customer™.
Are you ready for the impact apps will have on your business? Jim Heising joins Jim Blasingame to discuss why mobile apps are increasingly the way customers want to connect with your small business and how you can get ready for this.
What will product development be like in The Age of the Customer™? Leslie Kossoff joins Jim Blasingame to talk about how to determine if your product is aligned with what customers want today and in the future.
It's all about the customer, not your small business. Leslie Kossoff joins Jim Blasingame to reveal why every business owner has to ask what we do now and how well does that align with what customers want now.
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