Category: Marketing, Branding, Advertising
What did small businesses report in the Constant Contact 2010 SMB Outlook Survey? Gail Goodman joins Jim Blasingame with a report on the results of Constant Contact's recent small and medium business outlook survey, including how these companies feel about the recovery and using social media.
How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.
If you're an introvert, does that mean you have a mental disorder? Pat Weber joins Jim Blasingame to report that one psychiatric organization is proposing that introversion be classified as a mental disorder.
What is required to find marketing success in the current economic environment? Lois Geller joins Jim Blasingame to offer marketing tips and best practices that are working for her marketing company and her clients, including social media .
How can you have business growth without discounting? Bob Negen joins Jim Blasingame to talk about how to grow your business without discounting your main product or service by giving your customers things that are low or no cost to you, but high value to customers.
What are the keys to successful small business marketing in the digital age? Rick Mathieson joins Jim Blasingame with tips and best practices that will help your small business execute a successful digital marketing strategy.
How does a small business maximize its "special sauce"? Eric Karjaluoto joins Jim Blasingame to discuss why small businesses should recognize that their "special sauce" is in the fact that what they do is not for everyone, just those who want that "sauce," and to be sure to charge enough for it.
Are you maximizing the "special sauce" of your small business? Sarah Petty joins Jim Blasingame to talk about how to maintain a boutique business mindset regardless of how big your business is.
Why will small business continue to become a growing demographic? Ken Gronbach joins Jim Blasingame to talk about the future of small business as a demographic and as an increasingly powerful force in the marketplace and potentially in politics.
The Age of the Customer™ is producing an interesting small business irony. Jim Blasingame reveals the irony that even though small businesses should be the most effective for The Age of the Customer™, too many will not take advantage of this position. Jim also explains how to solve the problem.
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