Category: Marketing, Branding, Advertising
How do you run a successful retail small business in the 21st century? Bob Negen joins Jim Blasingame to talk about the 21st century issues that all small business retailers have to deal with, including balancing face-to-face with technology.
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.
How is branding for small business affected inThe Age of the Customer™? Tom Asacker joins Jim Blasingame to talk about how the value of branding in The Age of the Customer™ is actually evolving in favor of small businesses.
What are the right first steps to take when starting a small business? Bob Kustka joins Jim Blasingame to talk about the critical steps he and his partner took to make sure their small business start-up got off the ground successfully.
How does a small business execute a customer review feature on its website? Neal Creighton joins Jim Blasingame to explain three ways to put customer review technology on your small business website.
Are you looking for love (customers) in all the wrong places? Jeff Zbar joins Jim Blasingame to talk about the variety of places customers hang out - including social media, how to find them and the right way to connect with them there.
How can you create online applications that lead customers back to you? Adam Boyden joins Jim Blasingame to talk about another way to spread your message by building online applications that lead customers back to you.
How can you use brand messaging to build your own economic recovery? Alison Diboll joins Jim Blasingame to explain how to build your own economic recovery by developing your brand around what you can do for customers.
What are the three truths about marketing Tim Berry wishes he knew sooner? Tim Berry joins Jim Blasingame to reveal three fundamentals - marketing, people, consistency - that he wishes he had learned sooner.
Why is customer service becoming the new marketing? Barry Moltz joins Jim Blasingame to talk about how the way you serve customers is becoming more valuable in finding and keeping customers than your marketing activity.
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