The customer acquisition cycle is the blending of marketing and sales. Ed Abel joins Jim Blasingame to discuss the patience and perseverance required in managing sales and marketing cycles and how they overlap.

Brand value is in the customer experience. Laurence Vincent joins Jim Blasingame to discuss how the value of the customer experience defines your brand, plus how to think about naming your brand.

A brand is more than a name or a logo. Laurence Vincent joins Jim Blasingame to report even though there are more brands today, people still want to do business with those they can count on.

Is your Main Street business optimized for local search? Jon Wuebben joins Jim Blasingame to reveal what you have to do to make sure customers find your small business when they do a local search for what you sell.

What kind of content do search engines like? Jon Wuebben joins Jim Blasingame to talk about how to create content that create the best ranking by search engines, plus how often to post content.

What is the relationship between search engine optimization and content creation? Jon Wuebben joins Jim Blasingame to reveal how to grow your business by maximizing the relationship between content and SEO (search engine optimization).

Connecting your business's story to what is relevant to customers. Karen Reisman joins Jim Blasingame with tips on telling customers the story of your business as if you were telling stories about your children.

Connect with customers by telling your business’s story. Karen Reisman joins Jim Blasingame to discuss making deeper connections with customers by telling the “why” story of your business, instead of just what you sell.

Having a cool store front isn't enough to get customers to come back. Bob Negen joins Jim Blasingame to discuss why revitalizing downtown isn't enough, you have to create a memorable customer experience to create loyal customers.

Do you know how effective your online presence is? Carl Timm joins Jim Blasingame to reveal a new, free resource, brandify.com, that evaluates the effectiveness of your small business’s online presence to help you reach more customers.