You have to meet the world a little more than halfway. Jane Pollak joins Jim Blasingame to discuss why you must consistently and persistently get outside your four walls and network to get market exposure.

There is a formula to getting market exposure. Jane Pollak joins Jim Blasingame to reveal the four elements of the formula she devised to get great exposure, including persistence and networking.

Why was Franklin Roosevelt, whose policies were often failures, one of the most popular presidents in history? Burt Folsom joins Jim Blasingame to discuss how well FDR connected with the masses, was protected by the press and used Hoover as a foil.

Are you using an email signature? Jeff Zbar joins Jim Blasingame to offer tips and best practices on how to create and use a signature effectively in your email correspondence.

One bad hire can hurt your business culture. Dave Anderson joins Jim Blasingame to explain how to interview prospective employees to determine if they will fit in with the culture of your business.

How do you know which social media platform is best for your business? Kathy Perry joins Jim Blasingame to discuss how to decide which social media platform is best for your business, including how to use Pinterest.

Marketing is about sales, promotion is about relationships. Sarah Petty and Erin Verbeck join Jim Blasingame to discuss the differences in marketing and promotion and offer ideas to market and promote a boutique business.

The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.

Can small business compete in a price-conscious environment? John Audette joins Jim Blasingame to reveal how small businesses can compete against the big boxes without joining the price war.

How do you stay in front of customers, even when they’re not buying? Ed Abel joins Jim Blasingame to reveal the process of converting marketing messaging and contacts into a selling cycle that closes sales.