Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."

Why would a small business thank Walmart? Cinda Baxter joins Jim Blasingame to explain that the biggest threat to their success is their own practices, not the Big Boxes.

Don't drive by Main Street businesses on the way to Big Boxes. Cinda Baxter joins Jim Blasingame to explain how the 3/50 Project helps consumers understand how they can get great value by supporting Main Street businesses.

What does leadership as an operating fundamental look like? Ruth King joins Jim Blasingame to report on her Small Business Summit that features leadership, marketing and coaching experts.

What kind of conversation are you having with prospects and customers? Kirk Cheyfitz joins Jim Blasingame to reveal the demand and power of conversations that customers are preferring over traditional manipulation strategies.

Why did Republicans allow Democrats to define their brand? Steve Forbes joins Jim Blasingame to explain that if you allow the competition to define your brand, as Republicans allowed Democrats in the 2012 election, you will lose.

Do you have a marketing plan for your self-published book? Wally Bock joins Jim Blasingame to talk about how to monetize your self-published book, which might include not selling a single one in a book store.

Could a Democrat teach Republicans how to win an election? BIll Brandt joins Jim Blasingame to explain that the Republican party needs to improve their message of inclusiveness of people outside their historic demographic.

Which party is the best at the game of politics? Bill Brandt joins Jim Blasingame to discuss the two sides to the 2012 election: the demographic side & the tactical side, plus the two argue over whether Republicans are as politically-savvy as Democrats.

How did Republicans get so disconnected from the majority of the electorate? Grace-Marie Turner joins Jim Blasingame to discuss the impact of the youth & minority vote, plus how the GOP can regain relevance.