Richard Branson's didn't secure his Virgin brand easily? Ivan Misner joins Jim Blasingame to discuss what Sir Richard Branson told him about how the challenges he had registering his Virgin brand.

Native marketing is not just for big business. Kirk Cheyfitz joins Jim Blasingame to reveal the basic concept of "native marketing" and how a small business can use it at the micro-level.

Do you know what a "brand newsroom" is? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of a "brand newsroom," how they work, how they can contribute to a brand and when they get themselves into trouble.

How does a brand get itself inserted into the news? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of "native marketing," and what it looks like when done right, and how bad it looks when done wrong.

Consider these ways to drive traffic to your website. Kathy Perry joins Jim Blasingame to reveal five different methods of attracting prospects and drive them to your website, including organic, paid, local, social and joint venture.

Are you promoting your business in the social media sites? Kathy Perry joins Jim Blasingame to offer tips and best practices on how to promote your business with social media to engage with communities before you try to sell them.

For the first time, Boomers and Gen Y are buying houses at the same time. Ken Gronbach joins Jim Blasingame to report that for the first time in history, the two largest generations in U.S. history - Baby Boomers and Generation Y - are both buying houses.

Just because big companies do it doesn't mean you should. Alan Maites joins Jim Blasingame to reveal marketing mistakes big businesses make which are bad for them, but could be perilous for a small business.

Don't waste money and blow opportunity - develop a marketing plan. Alan Maites joins Jim Blasingame to reveal what can be gained by creating a comprehensive marketing plan that incorporates multiple resources.

How do you think about connecting marketing resources? Alan Maites joins Jim Blasingame to recommend integrating all marketing resources, including traditional marketing/advertising, social media and even sales.