Category: Customer Care
What if your marketing plan was laid out for you in advance? Ilise Benun joins Jim Blasingame to lay out the eight most important steps in your new marketing plan.
Don't be a small business caveman. During tough economic times you must stay connected, and Beverley Williams joins Jim Blasingame to talk about how her small business network leveraged each other.
Value-added service is now expected. The next level is imaginative service, which is going to be the key to success for small business. John Patterson and Chip Bell join Jim Blasingame to explain how to perform imaginative services and grow loyal customers.
Small businesses have limitations that are solved by strategic alliances. Dave Morse joins Jim Blasingame to discuss how his company leveraged their business model with strategic alliances.
Small businesses can't afford to go dark on their prospects and customers just because the economy is slow. Bob Bly and Jim Blasingame discuss how to maintain your marketing momentum through email marketing.
The best way to beat the competition is to not worry about them and spend more time thinking about your customers. Jim Champy talks with Jim Blasingame about how to make sure you're the competitor every9one is watching.
One-to-one marketing for small business should be incorporated into your marketing strategy, according to Carolyn Rhinebarger, as she talks with Jim Blasingame and offer some tips and best practices.
It's not enough for a small business to just have a website; it must be optimized so customers can find you on search engines. Jim Baldwin joins Jim Blasingame to explain how to get your website optimized.
How do you know how far to go with customer demands? Mark Mayberry and Jim Blasingame talk about customer service levels that can push your operating envelope.
When should a small business think about a social media strategy and what should that look like? Jeff Zbar and Jim Blasingame talk about how to think about social media and how to develop a strategy.
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