Selling the product of the month won't work in a recession. Skip Miller joins Jim Blasingame to talk about what small businesses need to do in order to sell successfully in a recession.
How much impact will womam-owned small businesses have on the economic recovery? Nell Merlino talks with Jim Blasingame about this and a program that will help called, Make-Mine-a-Million RACE.
What are some of the key small business marketing strategies for 2009? Jeff Dobkin joins Jim Blasingame to talk about some of the things small businesses can do to stay in front of prospects and customers in a recession.
What do customers want during a slow economy? Martin Lindstrom joins Jim Blasingame to say that small businesses should not discounting their brands, but rather find other ways to give customers a good deal.
What will Bush's legacy be and what will be Obama's opportunity? Rich Galen joins Jim Blasingame to talk about this and other current political events and how they effect the world of small business.
Is it more important during a recession for a small business to communicate with prospects and customers in a recession? Alison Diboll joins Jim Blasingame to discuss this and to offer a communication strategies.
How does a small business establish an effective fee and pricing structure in a recession? Kate Kelly joins Jim Blasingame with tips on setting profitable fees and pricing when there is downward economic pressure.
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
For the past several years, Jim Blasingame has made annual predictions. But unlike many prognosticators, Jim returns at the end of the year to compare his predictions to reality. Listen as Jim reveals his 2008 predictions and his score.
What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.
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