How can you ensure your web presence is relevant? Philippa Gamse joins Jim Blasingame to discuss the danger of becoming irrelevant and how to prevent irrelevance in your web presence by understanding what you need then doing it.
How can you improve your web strategy? Philippa Gamse joins Jim Blasingame to talk about improving your web strategy by understanding analytics, knowing where your problems are, and having the right keywords for your goals.
How can you maximize your time on your web strategy? Philippa Gamse joins Jim Blasingame to discuss your web presence and how to maximize your time to improve your web strategy through special offers and/or social media.
How are you welcoming the different types of visitors to your website? Philippa Gamse talks with Jim Blasingame about the idea of offering a different "personae" for various types of visitors, such as one for women, men, seniors, teens, etc.
Actually, Philippa joins Jim late in this segment, to help Jim discuss his ideas on why technology and the pace of change is causing small business owners more stress.
Philippa and Jim talk about the emotional side of presenting your company online, and then on some of the best practices of deploying your small business Web Strategy.
Philippa and Jim talk about promoting your Web site search engines, through emial marketing, or the traditional methods.
Philippa joins Jim to talk about how to attract customers who visit your Web site by posting any public relations news about you or your company on your Web site.
Jim and Philippa talk about emotionally connected websites and the domain names you might want for your business.
Jim and Philippa explain what a firewall is and discuss firewall software capabilities.