Jean and Jane join Jim to talk about making sure your brand translates well whether working cross-culture or cross generation.
Jean and Jane join Jim to talk about how technology impacts our ability t-- both positively and negatively -- to get our marketing messages out and heard.
Jean and Jane join Jim for another round of discussion about small business branding. Today's conversation was around different branding elements that may be overlooked, like telling stories, and scents.
Jean and Jane join Jim to talk about some of the opportunities as well as pitfalls of e-marketing.
Jean and Jane talk to Jim about the importance of making your brand stick out in a marketplace where comparison shopping is extremely easy for your customers. They also talk about how you can build theater in your business to create a special experience for your customers.
Jean and Jane joins Jim to talk about how the practice of hiring good people and training them is a critical element of branding.
Jane and Jean join Jim to make the concepts of branding more simple.