"Philip Nulman is a highly acclaimed, award-winning author, advertising and marketing executive. He is the founder of his own firm, FDN&P Marketing, a leading advertising and marketing company boasting clients which include international manufacturers, service industries, retail and consumer product firms as well as distributors in the USA and abroad. As a leader in the launch of several publications, including Working Mother magazine, Nulman has created marketing strategies and campaigns that have led him to be called one of the most compelling, innovative speakers by corporations, associations and audiences around the country. Author of the book Start-Up Marketing, a highly acclaimed work of non-fiction that has been touted in every major media market in the country, Nulman is also a contributing author, along with the most notable names in marketing today, of 303 Marketing Tips Guaranteed to Boost Your Business. His upcoming book, Just Say Yes, deals with the critical issues of Extreme Customer Service-How to Give It, How to Get It!"
Category: Marketing, Branding, Advertising
Interviews with Philip Nulman»See all
Phil and Jim talk about how to be successful in the marketplace as a "David" competing with the "Goliaths". They discuss the importance of identifying a niche in your marketplace that the "Big Box" companies can't fill, and developing a marketing strategy around that opportunity. Jim and Phil stress focusing on service and value, not price.
Phil and Jim talk about how to and how not to conduct customer service.
Phil joins Jim to talk about the definition of marketing, and how to conduct effective marketing in your small business, including how to break through the clutter in the marketplace to make sure your company's message gets across.