Joseph Jaffe

Joseph Jaffe

President and Chief Interruptor of crayon and author of Life After the 30-Second Spot and Flip the Funnel

Interviews with Joseph Jaffe»See allInterviews RSS Feed

How do you avoid becoming irrelevant? Joseph Jaffe joins Jim Blasingame to talk about how it's not enough today to merely be competitive, you have to connect with customers on their terms or risk becoming irrelevant.
Social media is custom-made for building customer communities. Joseph Jaffe joins Jim Blasingame to discuss how to use social media to gain a competitive advantage in connecting with customers and providing a good customer experience.
Why is small business better at social media than big business? Joseph Jaffe joins Jim Blasingame to discuss why small businesses have an inherent advantage when it comes to building social media communities.