Ken Gronbach

The changes going on in today s workplace including diverse generations, shifting demographics and evolving technology are forever changing work and leadership as we know it. Now, with Decades of Differences: Making It Work, leaders have the concrete tools they need to become razor sharp, extremely adaptable and fully prepared to effectively lead and manage both the changes and the change-makers. The authors are leadership and demographics experts who combine years of research and experience to explain shifting demographics in a way we can actually understand. With their insight, you ll also know what to do about it whether you re a top-level executive, current leader, aspiring leader or someone being led. Section one looks at who the different generations are and what they think about each other. You ll examine how to lead and manage and be led and managed by Baby Boomers, Gen X and Gen Y. In section two, the focus switches to how the demographics shift is impacting leadership and the overall workplace and what companies can do about it. From recruiting and staffing to succession planning and performance management, you ll gain practical strategies for creating a more collaborative and united workplace environment. There s no better way to prepare to meet the demographic challenge.


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Changes we see in marketing and business are based on one factor: the size of the generations we are selling to. As each generation ages, what and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. This book will show readers: how to determine their best customers, how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come, why Generation X is a much less valuable market than any of us have been led to believe, and more.