John Stanton 
"John Stanton, Ph.D., Co-Author of Delight Me...The Ten Commandments of Customer Service and Making Niche Marketing Work. John has spent his professional career as a scholar/teacher and as a practicing marketer. He has held the position of Vice President of Marketing of a multi-national coffee company, and was responsible for corporate customer service. He worked in Germany for the world's largest food retailer, Tengelmann, and was director of marketing research for an advertising agency. While at Saint Joseph's University, John has written four books including Making Niche Marketing Work which was selected as the Business Week Book Club first choice."
Category: Customer Care
Interviews with John Stanton»See all
Finding new opportunities with minority customers
John Stanton joins Jim Blasingame to reveal how to find new opportunities with minority customers
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.
The Age of the Customer has begun, and John Stanton joins Jim Blasingame to talk about all of the reasons why the customer is now in complete control over the relationship with you, and how the way you used to serve customers will not get the job done today.
