John Stanton 
"John Stanton, Ph.D., Co-Author of Delight Me...The Ten Commandments of Customer Service and Making Niche Marketing Work. John has spent his professional career as a scholar/teacher and as a practicing marketer. He has held the position of Vice President of Marketing of a multi-national coffee company, and was responsible for corporate customer service. He worked in Germany for the world's largest food retailer, Tengelmann, and was director of marketing research for an advertising agency. While at Saint Joseph's University, John has written four books including Making Niche Marketing Work which was selected as the Business Week Book Club first choice."
Category: Customer Care, The Age of the Customer™
Interviews with John Stanton»See all
Are you practicing precision target marketing? John Stanton joins Jim Blasingame to discuss how to identify your target customer and then use precision target marketing to reach them.
There is no chicken/egg quandary: The customer comes first. John Stanton joins Jim Blasingame to remind us that customer loyalty happens after they feel we've been loyal to them.
Are you allowing your personal beliefs to interfere with serving your customers? John Stanton joins Jim Blasingame to continue their conversation on marketing to the huge minority population in the United States – particularly the growing Hispanic population, plus the importance of disallowing personal political beliefs to interfere with serving your customers.
