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Bob Negen

Bob Negen

Bob Negen founded the Mackinaw Kite Co., a chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying kites.

He spent the next twenty years learning the lessons of small business, providing an experience his customers loved and helped create, among other business accomplishments, a yo-yo craze that generated over 2 million dollars selling yo-yos and accessories.

In 1999 he founded WhizBang! Training and has dedicated himself to helping independent businesses thrive in today’s super-competitive business market.

Bob says “kites, yo-yos, plants or panty hose, it’s all retail, it’s all about giving your customers the kind of experience that makes your business memorable”.
Category: Customer Care

Interviews with Bob Negen»See allInterviews RSS Feed

The age of the simple shopkeeper is gone. Bob Negen joins Jim Blasingame to explain why survival as a 21st century retailer requires technological sophistication, especially in online marketing.
Can a traditional retail small business survive in the Internet Age? Bob says "absolutely" as he joins Jim to talk about the things you need to do to blend your traditional model with a successful cyber-model.
What does it look like if your business is failing, and do you know how to get yourself out of that situation, whether to fix it or to close up? Bob and Jim talk about what they have seen and learned about knowing when to quit and when to keep going.