Lois Geller 
Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency. Before creating her own agency, Lois headed up AC&R Direct, a Saatchi & Saatchi agency and Geller Direct, a TWBA subsidiary. Lois is the author of Sold! Direct Marketing for the Real Estate and three other direct marketing books. She is a frequent radio, television panelist and a sought after international keynote speaker. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada.
Web Site: www.masongeller.com
Interviews with Lois Geller»See all
October is breast cancer awareness month, and four of Jim Blasingame's Brain Trust members, who are also breast cancer survivors, join him to talk about their courageous experiences of discovery, recovery and advocacy to promote awareness, screening and early detection.
How do you re-brand and re-name your small business? Lois Geller talks with Jim Blasingame about the process of changing the name and brand image of your business. They also talk about how to differentiate your marketing effort with regard to reaching prospects and customers.
What is the best forms of marketing to conduct in a challenging economic year? Lois Geller talks with Jim Blasingame about several different ways to connect with prospects and stay connected to customers, including something they call "laser marketing."
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