Saying the Right Thing Right
Introduction
Think email. Think the Web. Think newsletters. Think speeches.
How often have you asked yourself: "Did I say it right?" With email in particular, saying it right is of paramount importance -- or so we are told.
Did You Say the Right Thing?
When was the last time you asked yourself, "Did I say the right thing?" Was the message or the point I wanted to make the right one?
Saying the wrong thing right is probably worse than saying the right thing wrong.
How do you know what the right thing to say is?
How many of the following questions will it answer affirmatively? (More is better!):
The Right Thing Isn't About You
Notice what questions were not on this list:
How much of the time is communication about what we want to say, rather than about what the reader wants to hear or about what will work to explain yourself, your product or your service to the reader?
Unless you're saying the right thing, it doesn't really matter how well you're saying it.
Alexis Marketing, founded by Alexis Dalianis Gutzman, award-winning author and online marketing veteran, can help you determine what the right thing is to say -- then help you say it righ
