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Shel Horowitz Books, Resources & Products We Recommend
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| Grassroots Marketing: Getting Noticed in a Noisy World |
Shel Horowitz
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Who needs grassroots marketing? Only one-third of all new businesses reach their fifth year. Those who succeed against the odds have savvy marketers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You’ll learn to: create an affordable, effective marketing communications plan, get free publicity, stretch every marketing dollar, and much more.
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| Marketing Without Megabucks: How to Sell Anything on a Shoestring |
Shel Horowitz
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One-stop marketing resource for small business/nonprofits A complete guide for the entrepreneur or agency staffer who wants to get the message out effectively with little or no expense. Covers free publicity in the media, writing power-packed ads and direct mail copy, ways to save big bucks on traditional advertising, and much more. Marketing Without Megabucks: How to Sell Anything on a Shoestring should save the average business owner thousands of dollars every year. .... [Read More] |
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