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Lois Geller Books, Resources & Products We Recommend
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| Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them |
Lois Geller
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Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities .... [Read More] |
| Response: The Complete Guide to Profitable Direct Marketing |
Lois Geller
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This book offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on-line and off-line. It explains how to write effective copy, design a winning package, to choose a target audience and other important steps in the marketing process. Revised edition will be the authoritative source for Direct Marketing strategies and techniques. |
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