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Ben McConnell Books, Resources & Products We Recommend
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| Citizen Marketers |
Ben McConnell
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In their provocative new book Citizen Marketers, Ben McConnell and Jackie Huba explore the ramifications of today's burgeoning social media. As everyday people increasingly create content on behalf of companies, brands, or products—to which they have no official connection—they are turning traditional notions of media upside down. Collaborating with others just like themselves, they are forming ever-growing communities of enthusiasts and evangelists using videos, .... [Read More] |
| Creating Customer Evangelists |
Ben McConnell
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Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. Authors Ben McConnell and Jackie Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts. Through in-depth research and interviews, authors Ben .... [Read More] |
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