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Anita Rosen Books, Resources & Products We Recommend
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| E-Commerce Question and Answer Book, The: A Survival Guide for Business Managers |
Anita Rosen
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This practical question-and-answer guide quickly and concisely explains how to: *Integrate e-commerce into a business strategy *Understand the technology *Identify key opportunities for a business *Devise an e-commerce implementation plan, and much more. Starting with a basic explanation of how the Internet works and what e-commerce is, Rosen goes on to consider its technology requirements, recommend ways of incorporating e-commerce into one's overall marketing .... [Read More] |
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