Maddy Dychtwald
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Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. Based on her years of experience in generational marketing, Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. |
