Dr. Jean Wilcox
Dr. Jane Cameron
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AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a humorous, slightly irreverent way. People in other disciplines -- such as finance, operations, and technology -- really appreciate the humorous approach. More importantly, they get the message.
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