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Marketing Without Megabucks: How to Sell Anything on a Shoestring
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| Marketing Without Megabucks: How to Sell Anything on a Shoestring |
Shel Horowitz
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One-stop marketing resource for small business/nonprofits A complete guide for the entrepreneur or agency staffer who wants to get the message out effectively with little or no expense. Covers free publicity in the media, writing power-packed ads and direct mail copy, ways to save big bucks on traditional advertising, and much more. Marketing Without Megabucks: How to Sell Anything on a Shoestring should save the average business owner thousands of dollars every year. Horowitz has used these techniques to build his little two-person shop in Western Massachusetts into an international business with clients on three continents--with a marketing expenditure so small as to be ludicrous.
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