Andrew Sherman
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Highly acclaimed as the ideal practical planning guide for early-stage and rapidly-growing businesses, the first edition of Franchising and Licensing spearheaded the success of thousands of new companies. This new edition incorporates the latest developments and trends in franchising, licensing, and other growth strategies based on strategic distribution partnering relationships with local resources who use their own capital to achieve growth objectives. And it also provides detailed, expert guidance through such crucial elements of the business relationship as protection of intellectual property, field support, regulatory compliance, co-branding strategies, quality control systems, mergers and acquisitions, international expansion, and even litigation. |
