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Hug Your Customers
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| Hug Your Customers |
Jack Mitchell
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Jack's business philosophy is based on "hugs" -- personal touches that impress and satisfy the customer. He has a deceptively simple but winning relationship approach to customer service. Text reveals secrets for developing long-lasting business relationships and customer loyalty. Shows how to include personal touches that impress and satisfy the customer, such as remembering the name of your customer's pet; calling a customer to make sure he's satisfied after a purchase; and having a 'kid's corner' with a t.v., books, and treats. . Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for. |
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