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Business by Referral: Sure Fire Way to Generate New Business
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| Business by Referral: Sure Fire Way to Generate New Business |
Ivan Misner
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For any business person who has suffered from the "common cold call," Misner and Davis' book is the cure. The authors ease the journey by providing road maps in the form of worksheets and guides located in the Appendices. These "Tools" are keyed to the relevant chapters and lay out everything from Identifying Specific Targets to an entire Referral Marketing Plan. By Referral provides a clear, systematic approach to cultivating contacts and building your business through networking. If you're experienced but looking for ways to recommit to the joys of networking, there is plenty of motivation to be found here. They also show you how to manage your referrals and communicate with prospective clients once your network kicks in. Written in a conversational style packed with anecdotes and examples, the advice contained in this helpful book virtually guarantees you'll never have to make a cold call again |
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