Ben McConnell
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Harness the power of customer evangelism to increase loyalty, sales, and profitability of your organization. Authors Ben McConnell and Jackie Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts. Through in-depth research and interviews, authors Ben McConnell and Jackie Huba document the inspirational stories behind large and small companies that have produced legions of unofficial salespeople and a cost-effective and powerful marketing force. Written for marketers, entrepreneurs, and leaders who know that solid customer relationships build and sustain companies through good and rocky times, Creating Customer Evangelists is a must-read guide to building an influential, loyal, and enthusiastic volunteer sales force. |
